Sarah Bentley — May 23, 2019 — May 23, 2019 Spending all day on LinkedIn, I am usually on my laptop, so I am remiss to say that I was not as familiar with the LinkedIn app until I recently started to explore it a little. I was pleased and surprised to find there are … Continue reading LinkedIn App vs. Desktop: Which Should You Be Using?
Virginia Franco — May 8, 2019 Follow @VAFrancoResumes — May 8, 2019 LinkedIn changes its offerings quite frequently, which means it’s time for an updated review of free versus premium accounts! What You Get with a Free Account A basic account lets you build a full profile. You can build a network that includes colleagues, … Continue reading Is it Worth it to Upgrade to a Paid LinkedIn Account?
Michael Shannon — May 7, 2019 — May 7, 2019 From its very beginning, one of the preliminary purposes of the internet was to connect people and make stronger bonds in diverse communities. Soon enough this feature was taken into active use by the business and huzzah – we’ve got a more organized and convenient … Continue reading 7 Great Tips to Improve LinkedIn Leads
Larry Kim — May 3, 2019 Follow @larrykim — May 3, 2019 PhotoMIX-Company / Pixabay Are you investing time into your brand’s LinkedIn page? It’s easy for companies — especially B2C’s — to neglect LinkedIn in favor of channels like Instagram, Twitter and Facebook. But the truth is LinkedIn is a unicorn social channel where … Continue reading 9 Ways to Win at B2C Marketing on LinkedIn
Brian Basilico — May 3, 2019 Follow @bbasilico — May 3, 2019 There was this movie that I remember from the year I graduated high school. I mean, there were a lot of movies that year, but this one kind of stuck out. Now, I’m not going to tell you the year (but you can … Continue reading How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!
Elizabeth Harr — May 1, 2019 — May 1, 2019 Professional services firms have historically relied heavily on referrals to generate new business. On average, nearly 70% of buyers made a referral for their service provider. Interestingly enough, this number has decreased nearly 5% since 2013. So what gives? Even though recent research shows that … Continue reading The New Age of Referral: Leveraging LinkedIn for Business Development
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Jessica Foster on April 24, 2019 LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university … Continue reading SEO guide to optimizing your LinkedIn profile for more connections, better leads
Virginia Franco — April 12, 2019 Follow @VAFrancoResumes — April 12, 2019 It is never too late to pursue a new career. Returning to school after years in the workforce with the intent of using your new graduate or undergraduate degree to make a change is quite common! With the last semester looming and graduation … Continue reading How to Position Your New Degree for Career Change on LinkedIn
Erin Dore Miller — March 25, 2019 — March 25, 2019 On 3/13/19, I received this message from LinkedIn: I am not at all a person that seeks accolades or awards, however, I have to admit, this was pretty cool. Out of curiosity, I performed a search on LinkedIn Recruiter, including current titles such as … Continue reading LinkedIn Recruiter: How I Made the Top 1%
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. Amy Gesenhues on March 20, 2019 at 9:36 am LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 … Continue reading LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
