Kevin Payne — September 18, 2019 Follow @kevintpayne — September 18, 2019 The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. One study shows that out of the over 600 million people using this platform, 90 million of … Continue reading LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on September 20, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
Susan Gilbert — September 12, 2019 Follow @SusanGilbert — September 12, 2019 Today I have some resources to help you build a stronger business network on LinkedIn. Networking and lead generation is more effective with the right strategy and tools. As you make new connections your goal is to build great relationships with people who … Continue reading Increase Your Business Visibility with These 4 LinkedIn Tools
Emily Goldfarb — September 12, 2019 — September 12, 2019 With 630 million professionals and 50 percent of Americans with a college degree on the platform, LinkedIn ads are a great opportunity to reach a network of educated professionals not available on other social media platforms. LinkedIn is also rated the top social network for … Continue reading How to Create a Successful LinkedIn Ad Campaign
Liza Slavin — September 12, 2019 — September 12, 2019 At least once a day as I am scrolling through my LinkedIn homepage, I come across a post that is better suited for Facebook or Instagram. As someone who teaches LinkedIn for a living, I can’t help but roll my eyes. There is a big … Continue reading LinkedIn vs. Facebook: What to Do and Where
Steve Lowisz — September 6, 2019 — September 6, 2019 It used to be that the response rate from candidates on LinkedIn was 60 to 70 percent. Now it’s below 10 percent! What happened? Well, for one thing, it doesn’t help that we’re all fishing in the same pond. According to many reports, 94 percent … Continue reading Why LinkedIn Isn’t the End-All-Be-All Source for Recruiting
Farahnaz Mohammed — September 4, 2019 — September 4, 2019 For many marketers, LinkedIn wasn’t seen as a primary lead generation tool. However, it seems that certain influencers have been able to gain a huge amount of traction on the platform’s feeds (anyone else seen a Gary Vaynerchuk LinkedIn post recently?) It may be leading … Continue reading 4 Tips to Write a Killer LinkedIn Post
Personal Branding Blog — July 25, 2019 — July 25, 2019 geralt / Pixabay Yes, your LinkedIn profile is more important than your resume! Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn … Continue reading 3 Reasons Why LinkedIn is Important for Job Seekers
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations. Amy Gesenhues on June 28, 2019 LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the … Continue reading LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
Charlotte Rowe — June 25, 2019 — June 25, 2019 ElisaRiva / Pixabay Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes … Continue reading 5 Reasons Your Employees Should Have Strong LinkedIn Profiles
