Tag Archives: LinkedIn

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

Microsoft Advertisement

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting →

LinkedIn lets Page owners view, sort, learn more about their followers

LinkedIn Pages

Pages also now have an ‘Events’ tab for to feature their (virtual) events. Ginny Marvin on September 2, 2020 LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, … Continue reading LinkedIn lets Page owners view, sort, learn more about their followers →

LinkedIn Video Marketing: Secret Weapon to Get More Clients

LinkedIn Marketing

Debra Murphy August 26, 2020 If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to … Continue reading LinkedIn Video Marketing: Secret Weapon to Get More Clients →

You Being Rogue on LinkedIn Yields LIttle to No Results

LinkedIn Utilization

Colleen McKenna August 22, 2020 I have lots of conversations about the need for a process and our process in particular. Every one of our client conversations involves following particular steps to achieve a stronger LinkedIn presence, a strategic network and increased visibility A proven process, that series of actions or steps taken to achieve … Continue reading You Being Rogue on LinkedIn Yields LIttle to No Results →

Why You Need to be Careful Automating Your LinkedIn Lead Generation

LinkedIn Leads Generation

Colleen McKenna July 31, 2020 Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach. I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m … Continue reading Why You Need to be Careful Automating Your LinkedIn Lead Generation →

How to Build a Great LinkedIn Content Strategy (+ Content Examples)

LinkedIn Tools

Erika Giles July 28, 2020 As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. LinkedIn can serve as a valuable tool within your greater content … Continue reading How to Build a Great LinkedIn Content Strategy (+ Content Examples) →

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