Christa Tuttle October 22, 2020 With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making … Continue reading 3 Latest LinkedIn Ad Features B2B Marketers Should Know About
Maria Ganta October 20, 2020 As you’ve probably heard, LinkedIn announced a couple of weeks ago that they are making LinkedIn Stories available to all users. Like Facebook and Instagram, LinkedIn Stories enable members and businesses to share images and short videos of their everyday professional moments that will automatically disappear after 24 hours. But … Continue reading 5 Ways You Can Use LinkedIn Stories [Infographic]
Dennis Koutoudis October 15, 2020 Have you noticed the “speaker” icon on the right of some people’s names in their LinkedIn profile? If yes, you’ve come across a feature of LinkedIn called “Record and Display Your Name Pronunciation on Your Profile”, a very interesting feature indeed which gives the visitors of your LinkedIn profile, the … Continue reading Leverage the Super Power of Your Voice on LinkedIn
James Potter October 6, 2020 There are over 430 million (yes I checked) articles with tips about your LinkedIn profile and , whilst I don’t want to add to that morass, there are some aspects that are mostly overlooked and hence here are four key things you need to include within your profile – Differentiation, … Continue reading 4 Things You Should Have Covered in Your LinkedIn Profile
Arik Hanson October 5, 2020 Video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. But, LinkedIn? That’s been a different story. Historically, LinkedIn has … Continue reading Trend: 5 Companies Using LinkedIn Video to Advance Goals During the Pandemic
Sarah Bentley September 25, 2020 LinkedIn’s default setting is to update your headline with the title of your current position and company name, however, this won’t make you stand out from the crowd. You may be wondering what components your headline should actually include if you want to be unique or original, and be one … Continue reading Make a Lasting First Impression on LinkedIn
Sahail Ashraf September 25, 2020 LinkedIn has always helped users with guides and advice. Now it’s brought out a brand new guide for social media managers. Is it worth a read? LinkedIn is a huge professional network, and it continues to grow and exceed expectations. The social media platform has also been pushing recently to … Continue reading LinkedIn Creates Guide for Social Media Managers and Professionals
Brandon Uttley September 25, 2020 LinkedIn has added an interesting new feature to personal profiles—the ability to add an audio pronunciation of your name. Of course, this is helpful if you have a name that is often mispronounced. But what about those with common first and last names? The trick is to realize that this … Continue reading New LinkedIn Feature Lets You Add Audio Branding to Your Profile
Michelle Morgan September 7, 2020 Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature … Continue reading 3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
Sarah Bentley September 6, 2020 There may be a number of reasons that you have multiple company pages. Whether you created a company page back before you were intentionally using LinkedIn, or you have multiple pages that are related to one organization and you want to move it all under one name, having one page … Continue reading Merging Multiple LinkedIn Pages
