Maria Ganta May 13, 2021 As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular social networks for professionals and one of the top social networks overall. If you want to create a LinkedIn marketing … Continue reading Create a Better LinkedIn Marketing Strategy [Infographic]
Mary Lister May 3, 2021 First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The most popular professionals on LinkedIn regularly speak to best practices … Continue reading How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
Sarah Bentley May 3, 2021 Credibility is a key differentiator that is going to help you stand out from the rest. For companies and individuals alike, it’s essential to drill down a strategy that not only you as a CEO adopts, but your employees adopt too. One key component to this strategy is content. We’ve … Continue reading Content and LinkedIn: Are You Doing It Right?
Sophie Beard April 16, 2021 A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching a collection of new features for profile pages. The features are designed for members to show personality and to bring their professional journeys to life. From your path to becoming … Continue reading New LinkedIn Profile Features
Sahail Ashraf April 14, 2021 When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would … Continue reading 10 LinkedIn Metrics You Should Be Tracking
Christopher Jankun April 14, 2021 As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is … Continue reading How to Supercharge Your PPC Performance Using LinkedIn Audiences
Jim Cusick April 1, 2021 LinkedIn allows its users to access insights from its trusted member base of over 740+ million. Depending on your membership level, you can access this data to help make informed decisions. As a LinkedIn Premium member, you can instantly access insights and data around salaries for multiple positions. These insights … Continue reading Professionals, Small Business Owners, and Recruiters: How to Leverage LinkedIn Salary Data
Wendy Marx April 1, 2021 The world can be a scary place — especially when it comes to getting hired after age 50. It can even feel like you’re swimming against the current at times. But doing your personal branding on LinkedIn can be like using a motorboat to push through that current. Granted, … Continue reading Personal Branding on LinkedIn: 14 Strategies That Will Help
Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
Sarah Bentley March 4, 2021 There are a LOT of specifications and character limits on LinkedIn. From your profile, to publihsing content on LinkedIn, to your company page, there are limitations and size guides that need to be followed in order to ensure you are showing up your best, and that your content is optimized … Continue reading LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know
