Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. Len Shneyder on October 9, 2018 For nearly a decade, pundits have been talking about the decline of advertising in terms of impressions and clicks. If you’re looking around the room, don’t –I’m … Continue reading Why nothing matters more than your email’s subject line
Ben Duchesney — August 6, 2018 — August 6, 2018 How do you keep people reading your email? By making sure the first thing someone sees in their inbox is your email, and influencing a reader’s decision to open it, not just ignore it along with the other emails. If your goal is to convince … Continue reading Craft a Subject Line and Preheader Pair to Inspire More Opens
Annette Franz — July 25, 2018 Follow @annettefranz — July 25, 2018 Image courtesy of Pixabay Is there a linkage between corporate culture and the bottom line? In a nutshell… yes. Corporate culture is linked to so many business decisions and business outcomes. You might be surprised! Today’s post is a follow-on to last week’s … Continue reading Corporate Culture and the Bottom Line
Steve Masters — July 20, 2018 Follow @masterstips — July 20, 2018 Free-Photos / Pixabay Websites that accept guest posts might need to rethink their editorial policies, now that the internet is populated by many bloggers who are charging fees for exposure. This phenomenon was highlighted by a Buzzfeed News article, which investigated the activities … Continue reading The Thin Line Between Journalism and Commercialism
Maren Hogan — May 2, 2018 Follow @marenhogan— May 2, 2018 After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function from a policy structure place. … Continue reading Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?
Duncan Evans — April 25, 2018 — April 25, 2018 If you give a developer a verbal warning for surfing social media all day, you are crushing their autonomy. Insisting on core hours of 10am-4pm violates self-organization. Personal development plans are so PRINCE II. Right? Well, maybe. On the other hand, having someone relatively experienced … Continue reading Line Management is not “Agile”
Howard J. Sewell — March 27, 2018 Follow @hjsewell — March 27, 2018 Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. The common excuse is time: when you’re under the gun to get that Webinar invitation … Continue reading 10 Great Ideas for Your Next Subject Line Test
Laura Patterson — December 12, 2017 Follow @LauraVEM — December 12, 2017 Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, … Continue reading Why Does Good Strategy Matter to the Bottom Line?
Steve Rossetti — November 14, 2017 — November 14, 2017 089photoshootings / Pixabay Every role in an organization can contribute to overall success, but few make as big of an impact as management positions. This is because a workforce can only be as strong as the manager taking the lead. Unfortunately, when an unprepared individual … Continue reading How Managerial Training Impacts Your Bottom Line
