Tag Archives: Line

5 Ways Teleworking Benefits the Business Bottom Line

Barry David Moore — November 21, 2019 Six out of ten employers identify cost savings as a major benefit of telecommuting, but there are many huge benefits for companies that implement flexible home working environments. 1. Lower Employee Salary Costs Believe it or not, those people offered a flexible working contract see immediate value and … Continue reading 5 Ways Teleworking Benefits the Business Bottom Line →

Moving holiday email campaigns over the finish line

Email Management

It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. Ryan Phelan on November 7, 2019 I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do … Continue reading Moving holiday email campaigns over the finish line →

Report: Email engagement benefits from less send frequency, subject line keywords

Email List Building

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords →

5 Subject Line Strategies That Will Increase Your Open Rates

Email Marketing Optimization

JJ Tyson — August 21, 2019 — August 21, 2019 A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge … Continue reading 5 Subject Line Strategies That Will Increase Your Open Rates →

5 Questions to Ask Yourself Before Adding a New Service Line

Business Development

Shay Berman — July 26, 2019 Follow @shayberman — July 26, 2019 “Always be innovating” — a de facto motto for most entrepreneurs. If you’re not in a constant state of innovation, you could become obsolete. Does that count for a new service line as well? Take it from Toys R Us. The retailer was … Continue reading 5 Questions to Ask Yourself Before Adding a New Service Line →

4 Ways Reverse Logistics Can Improve Your Bottom Line

Business Improvement

Sarah Brangan — February 7, 2019 — February 7, 2019 geralt / Pixabay The incredible growth of eCommerce has sent returns skyrocketing. Traditionally, only about 9% of merchandise was returned, but in terms of online orders, at least 30% of orders are returned to the merchant. This increase has put a strain on supply chain … Continue reading 4 Ways Reverse Logistics Can Improve Your Bottom Line →

Email Subject Line Trends To Pay Attention To in 2019

Email Marketing Tips

Kevin George — January 27, 2019 Follow @imkevin_monk — January 27, 2019 Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it usually relies on how enticing the headline is. Same applies to subject lines. The more engaging your subject … Continue reading Email Subject Line Trends To Pay Attention To in 2019 →

Publishers using real-time data can help their bottom line, here’s how

Publishers Guide

It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how →

The Complete Guide to Subject Line Testing

A/B Testing Process

Zach Heller — November 30, 2018 Follow @zheller — November 30, 2018 Subject line testing is a crucial part of any email marketer’s role. It is singularly one of the simplest and most effective ways to improve the performance of an email marketing campaign. But saying it is simple is one thing. So today I … Continue reading The Complete Guide to Subject Line Testing →

How to personalize without crossing the ‘creepy line’

Personalization

Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’ →