Brittni BrownMarch 23, 2015 Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past. … Continue reading Marketing: How to Craft a Short Video Campaign Like the Experts
Business.comMarch 5, 2015 What do Google, LinkedIn and Zynga have in common? Yes, they’re all massive players in Silicon Valley, but these juggernauts also all use one management method that helps set and communicate goals with ease: OKRs, Objectives and Key Results. This secret sauce is the driving force that moves teams together in the … Continue reading Be Like Google: Utilizing OKR Software to Get Results
Dave SchneiderMarch 5, 2015 A blog is born every half a second. And yet 81% of blogs never make more than $ 100. Why is it that so many blogs are being started, and none of them ever seem to make much money? My hypothesis is that most of the people that start a blog … Continue reading How To Run Your Blog Like The Pros (Even If You Just Started)
Cherry KwanMarch 3, 2015 I love food, I love to cook, and I really enjoy managing social media accounts. Whenever I look at social media, I can’t help but think about food, which led me to realize that social media is just like cooking! Surprisingly, there are many similarities between the two that most people … Continue reading Social Media is Like Cooking
Leslie HughesFebruary 22, 2015 I’m enthralled by the TV Show “Suits”. If you haven’t watched this show, it’s about a college dropout (Mike Ross) who is hired by one of New York City’s “hot shot” lawyers, Harvey Specter. The dialogue is clever, the stories are compelling, and the “eye candy” of the gorgeous actors and … Continue reading 7 Ways You Can “Suit” Up Your LinkedIn Profile Like Harvey Specter
Graeme NishidaFebruary 20, 2015 If you’re in the Design industry or are study to one day enter it, then you’ve probably seen the poster I’ve used on the cover of this blog post. Or, you have heard of this kind of client mentality when it comes to project management. In a society that seems to … Continue reading How Would You Like Your Graphic Design? Fast, Cheap, or Great. Pick Two.
Ben PuzzuoliFebruary 17, 2015 Each year Software Advice speaks with thousands of small business professionals that are seeking customer service solutions. Recently, they analyzed a random sample of 385 small businesses to find out the most common reasons for customers wanting new customer service and support (CSS) software, as well as the features that they … Continue reading What Customer Service Software Buyers Look Like
Greg ConstantineFebruary 12, 2015 Small businesses typically do not have the same resources or budget funds as their retail giant counterparts, making the leap into e-commerce that much greater for them. Luckily, consumers aren’t aware of the size of your e-commerce budget, so the amount you spend on creating your platform is not as important … Continue reading 4 Ways Small Retailers Can Master E-Commerce Like the Pros
Alexandra GiarratanoJanuary 31, 2015 Guess what? SEO is still important this year. That’s not surprising, but you should know there’s more emphasis on specific areas when it comes to best practices for SEO copywriting. Digital marketers should consider semantic searches, satisfying web users’ growing demands, providing valuable insight, establishing domain authority, and optimizing for mobile … Continue reading SEO and Copywriting in 2015: How to Copywrite Like You Mean It
by Chris Marentis January 30th, 2015 Chris Marentis For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and … Continue reading Launch Your New Social Media Campaign Like This
