— June 18, 2018
Juggling many social media accounts across a multitude of platforms can start to seem like an impossible task. In order to stay active, engaged and relevant with your audience along with still making time for your personal life can be a tricky balance to strike.
Fortunately, there are many sites available that can help you do just that.
My reigning champion, the site I have used to manage my social media platforms for 8 years, is Hootsuite.
If you are familiar with my blogs, you will know that Hootsuite continues to fulfil my social media management needs. When Instagram was added to the cohort of sites* that could be managed on Hootsuite’s dashboard it became one of the most efficient social media monitoring tools.
However, this was just one of the many efficient features Hootsuite has to offer.
HowSociable not only measures your own social media presence, but your competitors too.
Unique to this tool, is the fact that it uses a scoring method to track which social media platforms are working best for you and which ones you may need to pay more attention to.
This tool is perfect for analysing the content of your social media posts. It shows you what content performs best and even tells you the type of content that works well, the best time to post and which length posts perform better.
If you’re interested in finding out just how far your tweets travel and who it is exactly you should be aiming them at, then this tool would work well for you.
It measures the impact of your discussions on Twitter and is a great way of discovering which of your followers are most effective when engaged with.
Central to Facebook, this tool enables you to analyse your Facebook page, giving a top-line reflection of engagement stats. However, if you have a business account on Facebook then there are inhouse tools that also allow you to see similar figures.
In order to gain vigorous monitoring and stats around your Twitter account, Twitonomy is a great tool. Not only can you track conversations, you can also gain information around which of your tweets garnered the most likes, details of your followers and followings and insights into engagement statistics.
7. Google Alerts
Google Alerts are an easy way to monitor the web for mentions of your brand, or yourself, from third parties. It can also be used to flag up content that meets your specific interests which can then be used to further your own material.
It is also extremely easy to set up, with Google sending emails to your account with relevant findings as little or as often as you like.
Focusing on Twitter, this tool specialises in finding and optimising social growth. It measures how well you are doing in comparison with competitors and industry leaders, whilst helping you to connect with the right influencers by allowing you to search by location, authority, popularity etc.
9. Social Mention
This platform acts as a search engine for fining mentions of your brand or relevant terms.
It is similar to Google Alerts, but this tool affords you with data on the frequency in which you’re mentioned and includes details on sentiment and top keywords and users, which is all easily exported into a spreadsheet for your easy analysis.
Optimised to help users understand the correlation between each social media channel, this tool works across platforms such as Facebook, Twitter, Linked In etc. The tool gives daily email updates to give you a quick overview of stats, allowing quick response to any issues that may arise.
It is aimed at small-medium businesses due to its ability to nurture growth of your social media platforms.
It also can automatically thank new followers. However, users can be savvy to automated responses and can sometimes cause more harm that benefits to your engagements.
While sites like Hootsuite are continuing to evolve alongside social media platforms, some tools have fallen foul.
Addictomatic closed down a few years ago and now Klout has also failed to stay afloat. It happened after its acquisition by a company looking to harvest the tool’s artificial intelligence and machine-learning capabilities for use in other products, along with the implementation of new GDPR laws.
It also could be due to the fact that Klout condensed the entire spectrum of human interaction into two digits and people were just not interested in its triviality.
Which tools do you find work best for you, and which would you hate to see torn up for parts?