Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. Jordan Kasteler on June 21, 2016 at 10:00 am It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping … Continue reading 10 ways to increase your social media engagement like never before
by Laurie Sullivan @lauriesullivan, June 20, 2016 Some 82% of B2B marketers prefer to research technology from vendors similar to how online dating matches work, according to ON24 CMO Joe Hyland, who made the connection after his effort to better understand the motivation behind consumer behavior. “The data supports the hunch, but we were prepared … Continue reading Marketers Want Technology Search To Be Like Online Dating Match
Are you putting more money into your office than your website? Don’t be an idiot. Columnist Stoney deGeyter explains why your web presence is more important than your office or store. Stoney deGeyter on June 8, 2016 Please don’t be insulted by the title of this post, but I had to get your attention. … Continue reading Why idiots like you love their office but hate their website
by Austin Iuliano June 6, 2016 Follow @austiniulianoJune 6, 2016 Snapchat is absolutely exploding in popularity. With over 10 billion video views a day, Snapchat is a force to be reckoned with. As an entrepreneur and marketer, you must be looking at this platform in 2016 if you want to stay ahead of the curve. … Continue reading How to Rock Snapchat like a Pro
by Katrina Manning June 4, 2016 Follow @KatrinaMTechJune 4, 2016 Google search will be almost entirely based on artificial intelligence, inbound links will have little to no relevance, and the search box will have all but disappeared. To understand SEO, you must understand that the online environment is constantly changing. As a result, if you … Continue reading What Will SEO Look Like in 10 Years?
by Irene Brinker May 27, 2016May 27, 2016 Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses. Surprising, but true: Facebook ads offer a lower return on investment than similar PPC networks, like Google AdWords. However, Facebook does have a truly stellar marketing opportunity and it’s 100% free. … Continue reading The Power of the Like: How to Advertise to Your Target Market for FREE
by Katerina Petropoulou May 24, 2016 Follow @kat_petropoulouMay 24, 2016 Social media is a magical place. But just like Alice in Wonderland, this magical world has certain challenges in store for social media managers. How do you juggle different tasks during the day? How do you cope with new tools and platforms popping up everyday … Continue reading How To Survive Social Media Noise Like A Boss
by Sam Oh May 10, 2016 Follow @money_journalMay 10, 2016 By the time the clock strikes midnight, there will be over 2 million blog posts published. Where does your content fit in the picture? If you’re taking advice from people claiming that “fresh content” keeps Google happy, then prepare yourself a lonely blogging experience. Content … Continue reading How to Promote Your Website Like a Boss [Infographic]
by Gyles Seward April 20, 2016 Follow @ElementaryDigiApril 20, 2016 Chess is known as the ‘game of kings’. To win, you need to have good understanding of the rules, a clear strategy, and a number of methods to get to the winning position and capture the king, beating your adversaries. In SEO, you have the … Continue reading Why is SEO Like Chess?
by Alexandra Heseltine April 17, 2016 Follow @AlexandraHeseltApril 17, 2016 Don’t you wish your website had a “Check Engine Light” so you’d know when it needs maintenance? I often hear business owners taking the “create it and forget it” approach to their website then they wonder why it stops showing up in searches and bringing … Continue reading 3 Reasons Why Your Website Needs Regular Maintenance Like Your Car
