by Jessica Bowers February 11, 2016February 11, 2016 The Powers of Pinterest for Business What comes to mind when you think about the social media networking site Pinterest? Do you think of it as simply a place to find recipes, do-it-yourself projects, and ‘fitsporation?’ Or do you consider it a powerful marketing tool and a … Continue reading Curious About Leveraging Pinterest for Your Business?
by Dave Brock December 29, 2015 Follow @davidabrockDecember 29, 2015 Over the past week or so, I’ve been on a bit of a rampage on sales and marketing automation tools. Some of my friends in those companies might be thinking, “What’s gotten into you Dave? Why are you turning your back on us?” Others of … Continue reading Leveraging Tools To Make Us Better
Pam McBrideSeptember 7, 2015 Many local retailers feel threatened by social media. Their hackles go up when confronted with the idea that consumers increasingly turn to their computers and smartphones to make purchases, rather than venture out and visiting a physical store. However, the local retail space doesn’t have to be at odds with the … Continue reading Leveraging Social to Drive In-Store Sales
Brian BasilicoAugust 7, 2015 Have you ever been to a networking event only to be cornered by one of these three types of people…the Sniper, the Schmoozer, or the Time Hog? The Sniper – This guy or gal runs into the room, shakes your hand, tells you their name and business and then asks you … Continue reading Leveraging LinkedIn
Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
Darnelle O’BrienJune 18, 2015 Recently there’s been an explosion of brands adding mobile to their marketing mix using Snapchat. Watching the adoption of Snapchat has been fascinating and we’ve been keeping an eye on the implications this social platform can have on small business marketing. How Snapchat Works Snapchat is a mobile app that shares … Continue reading Leveraging The Power Of Snapchat For Small Business Marketing
Laura ColeJune 18, 2015 Social media is a constantly evolving entity, both in terms the number of tools available and their range of features. The rate of growth within this market is also significant, with relatively new additions such as Snapchat quickly accruing over 100 million active monthly users. Like all social media platforms, LinkedIn … Continue reading Are You A LinkedIn Star? Leveraging Social Media To Boost Your Career
Wendy Bryant-BeswickApril 3, 2015 In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and … Continue reading Leveraging Social Media for Lead Generation
Rosalyn Lemieux December 12, 2014 So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else. And you have a bunch of followers already. Yup, so does everyone else. The … Continue reading Are You Leveraging The Power Of Your Influential Followers On Social Media?
Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply. You … Continue reading 10 Customer Service Tips for Businesses Leveraging Social Media
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