So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else.
And you have a bunch of followers already. Yup, so does everyone else.
The point I am making here is that having a social media presence and creating posts for existing followers is today’s baseline. Merely having a presence is not enough if you seriously want to further campaigns and extend your reach. It takes work and effort to do this, but it pays significant dividends for those who are committed to actually devoting resources and time towards social media.
One of the best things you can do is to start engaging your influential followers on an individual basis. Leverage the power and size of their networks to further your activism and fundraising.
Here are 3 steps to start doing that right now:
- Find influential followers. Take some time to find those folks with a large number of followers or those who post often.
- Social Listening: Check up on what they are talking about and when they talk about your cause, start a conversation with them.
- Call to Action: Once you have them engaged, find a way to get them to take an action for you. Don’t forget your followers are passionate about your cause. Don’t be afraid to ask them to Tweet on your behalf, Retweet your existing content, share their own relevant content to your cause, or better yet — donate.
This is all done so you can leverage your followers’ followers. Having a bunch of followers is great, but don’t forget, your tweets are only visible for a couple hours, if not minutes. You followers’ posts can have a large and much more meaningful impact. This is one of the most important things to keep in mind.
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