Govind AgarwalFebruary 13, 2015 Consumers are using the internet more than ever to shop for all kinds of products and services and to gain more knowledge about a subject. You need to design strategies to move your website to top of the search engine list. By researching keywords you become aware of the customers’ needs … Continue reading 5 Essential Ways To Leverage Long Tail SEO Strategy
Emma SniderFebruary 4, 2015 Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck. The platform forces users to trim messages down to what’s absolutely essential. You have a bit more real estate to work with for your bio, but not much. 160 characters is all … Continue reading How To Leverage Your Twitter Profile For Social Selling
Arline RamirezJanuary 30, 2015 Social media has a big influence on consumers but at the same time, its ROI value is questionable. Some say bitter marketers just don’t know how to use it, while others point to the obvious fact that it is a social network, not a marketplace. Then there are those who say … Continue reading 5 Adless Ways to Leverage Social Media for Your Small Business
What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis. Allan Haims on January 19, 2015 Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this holiday season – online and … Continue reading Leverage These Holiday Learnings For 2015 Retail Marketing Success
By Meredith L. Eaton, Published November 10, 2014 Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper to help highlight your … Continue reading 5 Ways To Leverage An Analyst Report For PR And Marketing
By Tim Asimos, Published November 7, 2014 Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events. The very nature of webinars makes them an ideal tactic for … Continue reading 6 Reasons To Leverage Webinars In Your Content Marketing Program
Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, … Continue reading Keep Calm & Engage: How Your Brand Should Leverage Social Media
