How do you create a global content marketing strategy? It’s a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality. Rebecca Lieb on July 5, 2016 Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as … Continue reading Scaling content marketing to a global level
by Felix Tarcomnicu March 13, 2016 Follow @felixtarcomnicuMarch 13, 2016 As mobile technology continues to dominate the Internet, online businesses are expected to thrive over the next few years. eMarketer estimates e-commerce sales will continue to average an annual growth rate of 10% until 2018 at the near term. By then global sales for online … Continue reading 11 Smart Ways to Grow Your Online Business to a New Level
by Andy Beohar February 8, 2016 Follow @sevenatomsbuzzFebruary 8, 2016 LinkedIn has proven itself as one of the most effective platforms for generating leads and sales, and it’s easy to see why. Combining all of the social connectivity features of other media platforms with a focus on users’ professional lives means being able to identify … Continue reading 4 Next Level LinkedIn Marketing Tips for SaaS Startups
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level
by Rupert Adam February 4, 2016 Follow @emailcenterFebruary 4, 2016 Email marketing is considered one of the most effective marketing channels with 36% of companies producing £51 or more for each £1 spent (National Client Email Report, 2015). However, having not having the knowledge, time and tools can get in the way of making solid … Continue reading How to Take Your Email Marketing to the Next Level
by Wendy Bryant-Beswick January 27, 2016 Follow @wenbryantJanuary 27, 2016 By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support … Continue reading Taking Your Social Media Efforts To The Next Level
by Cent Muruganandam December 1, 2015 Follow @centmuruDecember 1, 2015 In movies you would have seen many extra characters and a handful of main characters. In the blogging world there are a few top bloggers and the rest of us are like extras in the movies. We need to do something different to be heard … Continue reading 50 Blogging Tips to Take Your Blogging to The Next Level [Infographic]
Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. Barry Levine on November 5, 2015 As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a … Continue reading Infer Launches New Platform To Take Predictive Lead Scoring To A New Level
Personal Branding BlogNovember 5, 2015 After spending nearly two years with a company — as an intern turned full-time employee — you decide it’s time for something new. You attempt to update your resume with the skills and experience gained during your time as an intern and entry-level employee, when you realize there isn’t much … Continue reading How To Go From Entry-Level To The Next Level
Vivienne EganOctober 31, 2015 Pyrotechnics stunt exhibition by “Giant Auto Rodéo”, Ciney, Belgium We are all aware that social media is critical within any sales or marketing campaign. Most of us have used these platforms in relation to promoting a new product, responding to customers or to gain valuable feedback in terms of an ongoing … Continue reading Taking Your PR Stunt to the Next Level Through Social Media
