Liz Kislik September 16, 2020 A client and I recently talked about what it takes for a strong, go-to, mid-level manager to develop into a successful senior leader. We listed many kinds of characteristics and experiences, including the need to look at the big picture differently, consider external factors you might not have addressed … Continue reading What Do You Have to Change When You Move Up a Level?
Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level
Michelle Morgan August 1, 2020 Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m … Continue reading 9 Ways to Level Up Your Facebook Video Marketing
Max Palmer — April 30, 2020 As a business owner you realize the importance of accepting credit card payments, but you may not realize what a payment processing level means for your business. This is especially true for B2B transactions. While accepting payments like checks and money transfers are common, most companies would rather pay … Continue reading Payment Processing Level 1,2,3. What Does it Mean?
McLean Mills — April 23, 2020 jaydeep_ / Pixabay For every job opening, hiring managers and recruiters are bombarded with hundreds of resumes to review. Since they simply don’t have the time to go through and carefully read each one, they are always looking for reasons to toss aside any application they feel is subpar … Continue reading 7 Ways to Take Your Resume to the Next Level
Rich Butkevic — March 5, 2020 Small businesses often grow chaotically and organically at the start. When there’s a task that needs to be completed, the owner or manager just picks it up and does it. But as a business grows larger, it becomes necessary to have more substantial business processes. Otherwise it becomes very … Continue reading 14 Ways a Small Business Can Level Up Their Project Management Game
Beata Staszkow — February 19, 2020 Every day millions of us go to work. Days can be long, and there are always busy times where we burn the midnight oil. If this is a permanent situation for you, then the chances are you are working at a dangerous, unsustainable level. So, what are the warning … Continue reading Are You Working to a Dangerous Level?
Gaurav Belani — November 18, 2019 Follow @BelaniGaurav Source: Pixabay Social media is governing our lives. Of the 7.7 billion people in the world, nearly 3.5 billion use social media. In other words, roughly one in two people across the globe access popular social media platforms like Facebook, Instagram, Twitter, and YouTube. Further, an infographic … Continue reading 5 Awesome Tips to Level Up Your Social Media Strategy
Jeff Slaughter — October 31, 2019 If your company is a small business with a big vision, you know it’s not easy to compete with the big boys. You have to be smart, nimble and creative to compete with their resources, manpower and budget. That’s true in all aspects of business but especially in your … Continue reading Take Your IVR System for Small Business to the Next Level
Study says B2B marketers need to prioritize data governance to improve CX. Jennifer Cannon on October 21, 2019 Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think … Continue reading B2B marketers look to match B2C in level of customer experience