Amy Neeley December 13, 2014 While there’s no secret formula to creating a marketing campaign that “goes viral,” there are a few keys to making marketing that gets talked about – even if it’s just within your business or industry or among your social media fans. Take look at these top marketing trends … Continue reading Lessons From This Year’s Top 3 Viral Marketing Trends
Linda Dessau December 5, 2014 In early October, Social Fresh published their list of the top business blogs of 2014. If you’re looking to start or improve your own business blog in 2015, take the time to visit each of these blogs to learn from their examples. What I found even more instructive … Continue reading Three Keys To Effective Business Blogging – Lessons From The Top Business Blogs Of 2014
What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. Jordan Elkind on December 2, 2014 There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need look no further than 2013 … Continue reading 5 Holiday Lessons From 2013 That You Can Apply This Year
Brian Honigman November 29, 2014 Apart from the futuristic sounds and imagery associated with Electronic Dance Music, artists in the genre are also taking a very forward-thinking approach to their use of social media. The reason artists have embraced social media so strongly is because that’s where their audience is. A recent study by … Continue reading 3 Lessons Learned From Musicians Rocking Social Media
Kirk Kerr November 22, 2014 Successful entrepreneurs frequently toe the line between learning from their predecessors and trying to be cutting edge and innovative. A quote from the late Steve Jobs sums this dilemma up nicely “Innovation distinguishes between a leader and a follower.” While Jobs’ successes are many, and the history of Apple … Continue reading Inspiring Entrepreneurs Provide Lessons for Today’s Startups
By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
Jeff Korhan November 15, 2014 Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there … Continue reading Value Your Fanbase: Marketing Lessons From Taylor Swift
By Rachel Foster, Published November 10, 2014 Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, … Continue reading How To Scale Your Content Across Regions – Lessons From “Global Content Marketing”
By Brittany Bearden, Published October 30, 2014 ABC’s new show, Selfie, is about a self-obsessed social media addict, Eliza, played by Karen Gillan, who enlists her company’s marketing expert to market her to her coworkers, the same way that he marketed their pharmaceutical company’s nasal spray that “causes satanic hallucinations” successfully to the public. Within … Continue reading Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons
By Francesca Zadra, Published October 27, 2014 Poetical Prose Can Show The Way To Great Content Marketing Copy Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content … Continue reading Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers
