Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they’ll continue to evolve in 2018. David Rodnitzky on January 9, 2018 Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another … Continue reading The top 10 things I learned about online advertising in 2017
Tiffany Howard — December 3, 2017 — December 3, 2017 As a freelance content writer, part of what I do involves keeping my ear to the ground and spotting trends in online conversations. Lately the air has been abuzz with many things: politics, machine learning, natural disasters, relief efforts, and other developments that will no … Continue reading My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
George Dickson — November 25, 2017 — November 25, 2017 A truly successful recruiting strategy involves your entire team and several areas of your business that you might not expect. We’ve shared ten simple recruiting tips to demystify the process and help you consistently attract top talent. 1. Promote employee referrals Laszlo Bock shared the … Continue reading 15 Simple Recruiting Tips You’ll Be Happy You Learned
Joshua Waldman — September 19, 2017 Follow @billyapp — September 19, 2017 Let’s have some real talk about the money side of a small business. I’ve been a freelancer for years and thought managing money was hard for an army of one, but once I became the CEO of BillyApp, I realized just how small … Continue reading 4 Things I Learned About Accounting by Running a Small Business
Greetje den Holder — August 25, 2017 Follow @GdenHolder — August 25, 2017 I know Instagram has been around for a while now but I have only recently registered a business account on this social media platform. As a company, you should not be on every social media website just for the sake of being … Continue reading 20 Instagram Tips I Learned From the Experts
Maren Hogan — August 23, 2017 Follow @marenhogan — August 23, 2017 mintchipdesigns / Pixabay The other day I was looking through a bunch of old photos in my attic. I cringed at my poofy short 80s hair and laughed when I looked at my first pair of bifocals (yes, I had bifocals at 10, … Continue reading 4 Cringe-Worthy Career Moments (And What I Learned)
Spencer X. Smith — August 11, 2017 Follow @spencerXsays — August 11, 2017 If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing some rules about when to post on each social network. Maybe you’ve studied a chart like this one: For LinkedIn, the traditional wisdom says … Continue reading These 5 Lessons I’ve Learned Will Make You Rethink How You Use LinkedIn
Allen Finn — June 11, 2017 — June 11, 2017 Here at WordStream, we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $ 60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average … Continue reading We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned
Jenny Stilwell — May 8, 2017 Follow @jennystilwell— May 8, 2017 I was once asked by one of our Corporate Sales Managers to attend a client meeting with our then largest customer. I thought I was meeting with the client and one of their team, so there would be four of us with me and … Continue reading My Worst-Ever Client Meeting and What I Learned
