Tag Archives: Learned

Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends

Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends by Stephen Kraus , March 15, 2019 At the first quarter of 2019 reaches its midway point, marketers have many reasons to be optimistic about the year ahead. The rising tide of digital commerce continues to lift most boats, and consumer spending remains strong after a … Continue reading Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends →

How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years

Management Skills

Arik Hanson — March 13, 2019 — March 13, 2019 If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. I’ve seen many people who are/were talented strategists and writers passed up for promotions because they … Continue reading How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years →

3 lessons learned from 89,000 Amazon fashion product pages

Amazon Ranking

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages →

The 4 Most Important Lessons I’ve Learned as an Entrepreneur

Entrepreneurship Lessons

Matt Wasserlauf — January 17, 2019 — January 17, 2019 One of the greatest lessons I ever learned about being an entrepreneur I learned in college. But it wasn’t from the classroom. And it came from failure. During my junior year at Indiana University, I was on spring break in Sarasota, Florida when I met … Continue reading The 4 Most Important Lessons I’ve Learned as an Entrepreneur →

5 Lessons Learned from One Unforgettable Client Engagement

Customer Engagement

Adriana Generallo — November 6, 2018 — November 6, 2018 Dr. Alistair Cockburn is one of the original thought leaders and authors of Agile Manifesto. He travels the world consulting and speaking on the Agile methodology and has developed a community alongside his partners, Soledad Pinter and Djordje Babic, called the Heart of Agile, which … Continue reading 5 Lessons Learned from One Unforgettable Client Engagement →

Marketing Job Hunting In Your 40s: 5 Things I’ve Learned

Job Search

Jason Yormark — September 14, 2018 Follow @jasonyormark — September 14, 2018 geralt / Pixabay Hindsight is always 20/20, but I often wonder if I had the opportunity to go back in time and advise my younger self on a career path, what would I tell him? Hair care aside, I almost always think to … Continue reading Marketing Job Hunting In Your 40s: 5 Things I’ve Learned →

4 lessons learned from 200,000 Amazon beauty, personal care product pages

Lessons Learned

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages →

What I Learned In My Search for a Chief Revenue Officer

Career Development

Eyal Lifshitz — July 17, 2018 Follow @eyallifs — July 17, 2018 ashlinbpg / Pixabay “Chief revenue officer” is one of those relatively new, somewhat vague, hard-to-define titles made popular in Silicon Valley. It’s like “chief people officer” used by some companies to refer to their head of HR, or “chief innovation officer,” for someone … Continue reading What I Learned In My Search for a Chief Revenue Officer →

3 lessons learned from 365,000 Amazon furniture & home goods product pages

Lessons Learned

What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Andrew Waber on April 25, 2018 As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after … Continue reading 3 lessons learned from 365,000 Amazon furniture & home goods product pages →

4 Lessons We Learned From the Vicious 2017 News Cycle

Lessons Learned

Erik Huberman — January 31, 2018 Follow @ErikHuberman — January 31, 2018 2017 was a nail-biter of a year for everyone, regardless of political or business affiliations. With a new president, booming social media, and constant shake-ups across industries, most of us could barely keep up. Now that 2018 is here, though, smart business leaders … Continue reading 4 Lessons We Learned From the Vicious 2017 News Cycle →