What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. Pratik Dholakiya on November 5, 2015 More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing makes you … Continue reading Content Marketing Done Right: 8 Examples You Can Learn From
Rachel WolfsonOctober 22, 2015 Working as the Content Marketing Manager at a growing and innovating startup has not only helped advance my career, it has also taught me some valuable lessons. Here are 5 key takeaways that I’ve learned over the past year from working at a startup: #1: Ask and you will receive: Over … Continue reading 5 Things You’ll Learn From Working At A Startup
Lori SoardOctober 20, 2015 Here at WHSR, we’ve often studied just what it is that makes for an excellent blog post. Surprisingly, it is easy to define what makes for an excellent blog post and also easy to define what makes for a lousy one. Jerry Low’s article “Good to Great: How to Make a … Continue reading Learn To Write Excellent Blog Posts By Tearing Apart 3 Sample Blog Posts
Beth RomelusOctober 20, 2015 Entrepreneurs need to be experienced and knowledgeable in a variety of skills and subjects to inspire innovation in their business. No one expects a one trick pony to propose intriguing marketing strategies or to be adaptable to changing market trends. So if business owners want to revolutionize how they operate and … Continue reading 5 Skills That Every Entrepreneur Should Learn
Michelle HummelOctober 1, 2015 In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly. Not only is Periscope attracting a … Continue reading Learn Why Businesses Should Be Using Periscope
Erika DicksteinSeptember 30, 2015 Bet you didn’t think you could learn anything (aside from which candidates want which of their family members on the $ 10 bill) from the Republican Party’s presidential primary race. I thought this too until I started perusing the candidates’ websites and realized that small business owners can learn a lot … Continue reading 7 Lessons Your Small Business Can Learn From the Republican Primary Websites
Alex DittySeptember 15, 2015 Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically … Continue reading What You Need to Learn About Influencer Marketing From Kim Kardashian
By Adrienne Erin August 31st, 2015 It’s this simple: If you don’t keep track of your competitors, you’re going to lose market share to them. It’s important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. One way to do that is to learn about … Continue reading Track And Learn From Your Competitor’s Content
David YooAugust 21, 2015 Do you ever wonder how your video marketing campaign can pick up some more hits, views, and shares? Have you spent too much time trying to nail the formula for a successful video campaign? Many organizations often struggle to find the right approach to creating videos as part of their overall content … Continue reading What We Can Learn From Viral Video Marketing Successes
Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock. Jason Warnock on August 18, 2015 “Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the … Continue reading The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President
