Ian Addison — October 2, 2017 — October 2, 2017 PublicDomainPictures / Pixabay Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend. This happens because most … Continue reading 1 Out of 3 Qualified Leads is Not Acceptable
Susan Gilbert — September 27, 2017 Follow @SusanGilbert — September 27, 2017 Get Better Conversions from Your Home Page Your website’s home page should highlight your products or services in way that captures leads right away. In other words this is prime real estate where the sales ideally flow out of your website. It’s important … Continue reading 10 Ways to Attract More Leads from Your Home Page
Young Entrepreneur Council — September 25, 2017 Follow @YEC — September 25, 2017 On what digital platform have you had the most success generating paid leads and why? 1. LinkedIn People mean business on LinkedIn. We’re in the B2B space, and people are constantly looking to make connections to get better results in what they’re … Continue reading Digital Platforms That Can Help You Generate Paid Leads
Bonnie Harris — September 21, 2017 Follow @waxmarketing — September 21, 2017 Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014, Forrester reports. Live chat use will continue to grow over the next few … Continue reading 4 Ways Live Chat Can Help Your Business Generate More Leads
Jo Lynn Deal — September 18, 2017 Follow @jolynndeal — September 18, 2017 Facebook opened up a new lead-generating marketing channel when it added video functionality to its high-profile cover space. The cover space on a Facebook business page is the first impression your visitors receive when they arrive on your page. A catchy company … Continue reading Generate Leads Using Facebook Cover Videos And Powerpoint
Marco Cirillo — August 18, 2017 Follow @Leadsbridge — August 18, 2017 It is a fact that search engine optimization (SEO) can be a great way to generate leads for your business. However, for some marketers, SEO might be their only means of lead generation. This can be risky for your business!. You need to … Continue reading 5 Ways to Generate Highly Qualified Leads Without SEO
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
By Richa Pathak July 13th, 2017 LinkedIn Sales Navigator helps you build and nurture customer relationships. It helps increase sales and revenue. It’s an advanced tool to find leads in the targeted industry and specific geography. Target right buyers and companies could increase the chances to succeed. By personalizing outreach you can add value to … Continue reading How To Start Using LinkedIn Sales Navigator To Get More Leads
Just because it’s the lazy days of summer, it doesn’t mean it’s time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months. Seth Price on July 10, 2017 at 10:42 am Across industries, summertime brings a notorious sales slump. … Continue reading Overcoming the summertime sales drought: Have you watered your leads?
If you haven’t been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads. Garrett Mehrguth on June 28, 2017 at 11:47 am In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing … Continue reading How to generate B2B leads with LinkedIn’s Sponsored InMail
