Tag Archives: leads

How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

Kristina Jaramillo — June 18, 2017 Follow @GetLinkedInHelp— June 18, 2017 In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of … Continue reading How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

Generating Leads Through Social Media (5 Little-Known Tactics)

Lilach Bullock — June 8, 2017 Follow @lilachbullock— June 8, 2017 Generating Leads Through Social Media (5 Little-Known Tactics) Generating leads through social media can seem impossible. The truth is, social media can be a great source for lead generation, as well as for nurturing leads and turning them into customers. In this blog post, … Continue reading Generating Leads Through Social Media (5 Little-Known Tactics)

Demand generation’s next frontier: 3 ways to tap into social to get more leads

Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017    I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads

Are BANT Qualified Leads Actually Hurting SaaS and PaaS Sales?

Matt Goldman — May 18, 2017 Follow @TheOriginalBull— May 18, 2017 Not much has changed in the 60 years since IBM first formalized sales channel management with the BANT approach. When IBM first developed BANT, the objective was to create a basic sales call structure designed to find marketing qualified leads for their salespeople. It … Continue reading Are BANT Qualified Leads Actually Hurting SaaS and PaaS Sales?

Finding the Needle in the Haystack: How to Qualify Leads

Dan Sincavage — May 14, 2017 Follow @dansincavage— May 14, 2017 Although companies sometimes advertise to millions of people, not all of them will be interested in purchasing the business’s products. Which people or businesses are likely to buy? The lead qualification process seeks to answer this question. A sales department that can focus on … Continue reading Finding the Needle in the Haystack: How to Qualify Leads