Warren Knight — December 21, 2018 Follow @warrenknight — December 21, 2018 If blogging is part of your digital marketing strategy (and if it’s not, why not?) you’ll know how time consuming it can be. How can you know if the time you invest in sharing your knowledge and expertise via your blog is paying … Continue reading How-To Attract Online Visitors and Generate New Leads
Search Leads In Driving Election Day Online Sales by Laurie Sullivan , Staff Writer @lauriesullivan, (November 08, 2018) Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday. Paid-search advertisements made up 22.2% of sales on Election Day, with email at 18% and shopper helper sites at 5.4%. Social … Continue reading Search Leads In Driving Election Day Online Sales
Judy Caroll — November 4, 2018 Follow @JudyCaroll1 — November 4, 2018 If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not aware that … Continue reading ERP Software Leads: Effective Lead Gen for ERP Solutions
Voice Search Leads To Physical Actions by Laurie Sullivan , Staff Writer @lauriesullivan, (October 27, 2018) While smart speakers for the home have yet to generate considerable search volume, technology like Google Assistant and Apple Siri have made gains, even drawing consumers into physical stores after doing a search on their mobile device. Chatmeter, a local … Continue reading Voice Search Leads To Physical Actions
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
Kaitlyn Hammond — August 21, 2018 — August 21, 2018 kreatikar / Pixabay Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. Decide on … Continue reading How to Effectively Set Up Your Website to Collect New Leads
By Joydeep Bhattacharya August 13th, 2018 Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Stories are powerful because they … Continue reading How to Master the Art of Storytelling to Generate Qualified Organic Leads
By Mark Gadala August 2nd, 2018 When it comes to digital marketing, organic lead generation is considered the Holy Grail. However, nurturing organic leads is as important as generating them. Not all of your potential consumers are going to buy your product or service based on the first impression alone. You will need to convince them … Continue reading Nurturing Organic Leads: Here’s How to Do It
Kristina Simonson — July 30, 2018 — July 30, 2018 What does a lead gen marketer love more than leads? Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero cost, you can imagine how I excited I was. … Continue reading Top Secret: Follow These Steps to Drive Free Leads from Facebook
