by Ryan Schwartzberg July 4, 2016July 4, 2016 “Why can’t I get in touch with these leads when we’ve got them loaded into our dialer 30 seconds after receiving them?” How many times have you asked yourself that question, but had no way to answer it? Companies like yours spend tons of money and lots … Continue reading Solving Lead Buyer Challenges: How to Ensure Speed-to-Contact
by Jordan Lore June 29, 2016June 29, 2016 Utter the phrase “lead nurturing” and marketers will shudder in fear. Fear of being sent away to the dark corners of the office creating long and complicated email drip campaigns — the stuff marketing nightmares are made of. But at the end of the day, complicated or … Continue reading Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
by Melissa Duko June 26, 2016June 26, 2016 Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g. pay per click). An integral part of pay per call’s success is its ability to deliver a quick response. Consumers — to the tune of 75% — … Continue reading How to Work a Lead: Tips and Tricks to Close That Sale
by Matt Ford June 23, 2016 Follow @121DirectMktgJune 23, 2016 Not all of the leads you receive will be ready to buy right away. Some will take a few weeks, a few months or even longer before they will be serious about making a purchase. That’s why you need a lead nurturing program. A lead … Continue reading How To Engage Lead Nurturing Properly in Your Campaign
by David Kiger June 23, 2016 Follow @davidkigerJune 23, 2016 Most of us have experienced a bad boss once or twice in our careers. Getting away from those types of supervisors can be a major relief. But they can also be learning experiences, especially for those who go on to leadership positions. Knowing what not … Continue reading Bad Bosses Can Lead to Future CEO Wisdom
by James Scherer June 22, 2016June 22, 2016 It’s not even an argument anymore. There are enough sites out there with some form of popup overlay that I can stop arguing about whether or not your business should consider them. Wishpond alone uses entry, exit, scroll and javascript popups throughout our sales funnel. We’ve increased … Continue reading Why Popup Overlays are Taking Over Lead Generation
by Kimberly Lynch June 16, 2016June 16, 2016 Have you ever spent what felt like countless hours researching, editing, analyzing and creating compelling content for your business – only to have it never be read? It can be a pretty frustrating feeling. Here’s the deal: If you want people to read your content, you need … Continue reading 6 Social Media Strategies to Boost Lead Conversions
by Ryan Schwartzberg June 16, 2016June 16, 2016 “Are any other brands already trying to get in contact with this consumer, and if so, how will that impact my conversion rates?” When you make the decision to purchase a lead, you’re often doing so without any way to know which of your peers have already … Continue reading Solving Lead Buyer Challenges: Competitive Position
by Matt Ford May 28, 2016 Follow @121DirectMktgMay 28, 2016 Email marketing campaigns are essential elements of any marketing strategy, especially in lead generation. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers and business leads, many miss the mark and … Continue reading Try These New Email Marketing Tips in Your Lead Generation
by Sarah Greesonbach May 26, 2016 Follow @awyeahsarahMay 26, 2016 When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer they’re looking for. If they like what they … Continue reading The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms
