Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts. Patricia Hursh on May 20, 2016 According to a recent eMarketer article, obtaining high-quality leads continues to be a challenge for B2B marketers. Along with measuring ROI … Continue reading 3 ways to improve B2B lead quality
by Adam Proehl May 19, 2016May 19, 2016 I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go one of three ways: The program can be a cost effective way to successfully drive leads at a return rate that makes complete financial sense for an organization. … Continue reading How to Create the Best PPC Campaigns for Lead Conversion
by Sameer Bhatia May 17, 2016May 17, 2016 Creating richer learning environments is a fundamental driver for success. Although many companies may be already deploying knowledge management strategies and facilitating collaboration (including CRM) through specific collaboration tools such as Wikis, FAQs, intranets and so on, there might be essential elements being left out that make … Continue reading Use Context Sensitive Help to Lead Your Business Toward Success
by Michyl Culos May 11, 2016May 11, 2016 So, your newsletter subscription form is embedded on your website. Which essentially means that subscribers need to come to it. But what if, instead of playing hard to get, your newsletter subscription form could come… to your subscribers instead? This is exactly what Facebook Lead Ads lets … Continue reading Stop Playing Hard-To-Get with Facebook Lead Ads
by Will Humphries May 9, 2016 Follow @JustCallMeWillMay 9, 2016 Digital technology has opened up a whole new world of B2B lead generation channels for organizations. However, not all tools are as effective and efficient at delivering the quality leads you want. In the perfect world, every B2B marketing campaign you run is successful and … Continue reading 4 Digital Marketing Strategies to Boost Your B2B Lead Generation
by Kristen Patel May 4, 2016 Follow @kristinapatelMay 4, 2016 Helping my clients win is a fantastic feeling. In fact, as an account manager, few things give me the amount of satisfaction as seeing my clients’ numbers – their website traffic and new leads, specifically – trending upwards. On the flipside of that coin, there … Continue reading 3 Strategies to Convert Every Visitor Into a Lead
by Jonathan Herrick April 14, 2016April 14, 2016 For years, leadership has been a top down trait often assigned by title or rank. In fact, when we often think of leadership in business we think of CEO’s, owners and founders. But today the leadership mantle has changed. The importance of shared values in the workplace … Continue reading How to Lead: 4 Secrets to Promoting Trust
by Susan Friesen April 8, 2016 Follow @https://twitter.com/eVisionMediaApril 8, 2016 Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers. Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets? So to boost the number of people seeing your … Continue reading How to Crush it With Lead Generation on LinkedIn Pulse
by Megan Totka April 1, 2016 Follow @MeganTotkaApril 1, 2016 Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. … Continue reading Lead Generating Machine: Is Your Website Actively Helping Your Business Grow?
by Tukan Das March 29, 2016 Follow @tdasMarch 29, 2016 Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure, means of increasing brand awareness. Sure, it can get people talking, but it doesn’t do much to directly contribute to the bottom line. If you’ve caught … Continue reading How to Use Social Data for Better Lead Generation
