by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1)
by Adam Frankel Follow @FrankelInteractSeptember 18, 2016 For most inbound marketers, conversion rate optimization is a stumbling block. They tick all the optimization checklists for a better SEO, but fail to apply optimization tactics to the form, which can result in a higher conversion rate. Conversion rate optimization may be difficult, but not impossible. A … Continue reading 7 Useful Tips to Optimize Your Website Lead Capture Form
by John Lincoln Follow @johnelincolnSeptember 16, 2016 If you’re looking to generate more leads from people in your target market, Facebook offers a solution that can make your life a whole lot easier. It’s called Facebook Lead Ads. I have been running them for clients and my company for sometime now and the results have … Continue reading How to Get Started With Facebook Lead Ads
by James SchererAugust 28, 2016 There’s no point in spending a single dime on a lead generation campaign unless you have a system in place to turn those leads into sales. It’s a waste of ad budget, landing page builder subscription, not to mention the time you spend setting it up and optimizing the conversion … Continue reading How to Nurture a SaaS Lead into a Sale
by Claude HarringtonAugust 9, 2016 When it comes to following-up with leads, timing can be everything. Take, for example, a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found: Potential customers who were contacted within an hour of making … Continue reading How an Explainer Video Can Help You with Lead Scoring
Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge. Patrick Armitage on July 26, 2016 Subject line: When can we catch up? Hi [First Name],We’ve never met. In fact, you’ve never visited our company’s site, given … Continue reading Marketing PSA: Cold lead generation is spam
by Brittany Laeger July 17, 2016July 17, 2016 Businesses are always looking for ways to generate new leads for the sales team. There are a lot of different methods to bring fresh leads. Buying lists will get you a bunch of new emails, but they are often cold and unqualified. Blog marketing is a great … Continue reading 4 Undeniable Benefits of Webinars for Lead Generation
by Alexa Matia July 14, 2016July 14, 2016 That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way. Let’s say you’re selling car insurance. People who are actively looking for new insurance policies fill out forms online and get placed … Continue reading Why Lead Lists Suck (and How Inbound Leads Are Better)
by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives
by Hana LaRock July 11, 2016July 11, 2016 Are you doing enough with your lead generation? Have you tried every tactic in the book, and still not seeing the results that you were hoping to have? Well, it’s not so much about how many different things you are doing to try and bring in leads. … Continue reading Lead Generation: Why Your Website Alone Should Be Enough
