Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space. Kim Davis on January 23, 2023 Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the … Continue reading Lotame launches first-party data accelerator
Tag Archives: Launches
Presentation tool Tome launches AI to help make storytelling simpler
By Steven Melendez December 20, 2022 Since its March beta launch, Tome has prided itself on letting users quickly build presentations and tell online stories with just a few clicks or taps. As of today, the app will make it even easier for users to get started thanks to new AI tools that can help … Continue reading Presentation tool Tome launches AI to help make storytelling simpler
LG web3 partnership launches immersive experiences on TVs
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs. Chris Wood on January 9, 2023 At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access … Continue reading LG web3 partnership launches immersive experiences on TVs
Kantar Launches Global Connected Data Solutions Team
Kantar Launches Global Connected Data Solutions Team by Steve McClellan @mp_mcclellan, December 23, 2022 Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage … Continue reading Kantar Launches Global Connected Data Solutions Team
Insider Launches AMP For Email, Other Tools
Insider Launches AMP For Email, Other Tools by Ray Schultz , December 16, 2022 Marketing platform Insider has launched several new features during Q4 that it says will help brands provide individualized experiences for customers. One is AMP (accelerated mobile pages) for email, a platform that allows consumers to make purchases, experience products, and form submissions … Continue reading Insider Launches AMP For Email, Other Tools
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data. Chris Wood on November 29, 2022 LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed … Continue reading LiveIntent launches Identity Enrichment on Salesforce AppExchange
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews. Kim Davis on November 16, 2022 G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, … Continue reading G2 launches Market Intelligence dashboard
Pinterest TV’s First Shop The Holidays Event Launches
Pinterest TV’s First Shop The Holidays Event Launches by Laurie Sullivan @lauriesullivan, November 14, 2022 It won’t be long before we deck the halls in holiday decorations. Pinterest TV on Monday launched its first Shop the Holidays event, made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, and others. This week, … Continue reading Pinterest TV’s First Shop The Holidays Event Launches
YouTube Launches Global Target Frequency Feature
YouTube Launches Global Target Frequency Feature by Laurie Sullivan @lauriesullivan, November 10, 2022 YouTube has introduced a global target frequency goal option for video campaigns that allows advertisers to select a goal of up to four weeks. The platform will then optimize toward the reach and goal. This is an extension of a feature launched … Continue reading YouTube Launches Global Target Frequency Feature
PolyientX launches self-service NFT platform
The platform is no-code and aims to deliver an NFT-based loyalty and rewards program. Kim Davis on October 25, 2022 Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other … Continue reading PolyientX launches self-service NFT platform
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