Kantar Launches Global Connected Data Solutions Team by Steve McClellan @mp_mcclellan, December 23, 2022 Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage … Continue reading Kantar Launches Global Connected Data Solutions Team
Tag Archives: Launches
Insider Launches AMP For Email, Other Tools
Insider Launches AMP For Email, Other Tools by Ray Schultz , December 16, 2022 Marketing platform Insider has launched several new features during Q4 that it says will help brands provide individualized experiences for customers. One is AMP (accelerated mobile pages) for email, a platform that allows consumers to make purchases, experience products, and form submissions … Continue reading Insider Launches AMP For Email, Other Tools
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data. Chris Wood on November 29, 2022 LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed … Continue reading LiveIntent launches Identity Enrichment on Salesforce AppExchange
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews. Kim Davis on November 16, 2022 G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, … Continue reading G2 launches Market Intelligence dashboard
Pinterest TV’s First Shop The Holidays Event Launches
Pinterest TV’s First Shop The Holidays Event Launches by Laurie Sullivan @lauriesullivan, November 14, 2022 It won’t be long before we deck the halls in holiday decorations. Pinterest TV on Monday launched its first Shop the Holidays event, made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, and others. This week, … Continue reading Pinterest TV’s First Shop The Holidays Event Launches
YouTube Launches Global Target Frequency Feature
YouTube Launches Global Target Frequency Feature by Laurie Sullivan @lauriesullivan, November 10, 2022 YouTube has introduced a global target frequency goal option for video campaigns that allows advertisers to select a goal of up to four weeks. The platform will then optimize toward the reach and goal. This is an extension of a feature launched … Continue reading YouTube Launches Global Target Frequency Feature
PolyientX launches self-service NFT platform
The platform is no-code and aims to deliver an NFT-based loyalty and rewards program. Kim Davis on October 25, 2022 Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other … Continue reading PolyientX launches self-service NFT platform
Quest Launches Push For D2C Tests With Major Campaign
Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022 When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign
Pharrell Williams launches a digital auction house for A-listers and collectors
By Andrew Bevan October 19, 2022 Like many of us during the COVID-19 lockdown, Pharrell Williams channeled a bit of Marie Kondo and began sifting through his belongings—no small feat, considering Williams owns 11 storage vaults filled with rare one-of-a-kind cultural artifacts that span the fashion and music heavyweight’s career. Feeling weighed down, Williams created … Continue reading Pharrell Williams launches a digital auction house for A-listers and collectors
Oracle launches industry-specific AI models for its Unity CDP
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX. Kim Davis on October 20, 2022 Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, … Continue reading Oracle launches industry-specific AI models for its Unity CDP
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