By Adele Peters June 14, 2022 More than 700 large public companies around the world, from Amazon and Apple to oil companies like ExxonMobil, now have targets to reach net zero emissions. That’s a 68% increase from the number that had made pledges just two years ago. But their plans aren’t strong enough yet to … Continue reading More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?
Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy
According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment
Mark Miller — November 8, 2016 Follow @MMtwopointfive— November 8, 2016 Good news on the marketing career front! In addition to a healthy job market, many marketing positions are seeing rapid compensation growth. Glassdoor reported a list of 13 jobs where base pay has increased the most over the past year. While not always the … Continue reading 4 Marketing Jobs that Have Seen the Largest Pay Increases in 2016
by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever
By Emily Culclasure August 29th, 2016 Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore shifted values & shortened attention spansmore traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and they expect instant, personalized communications on the … Continue reading Gen Y: How To Target The Largest Consumer Group In History
WPP’s GroupM spends $76 billion a year on media. Ginny Marvin on August 28, 2015 Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP, spends $76 billion annually on advertising through its buying and planning arm, GroupM. On Thursday, GroupM announced an advertising deal with BuzzFeed. The companies … Continue reading Here’s Where The World’s Largest Media Buyer Spends Its Money
