Tag Archives: Largest

Move over millennials, Gen-Z now the largest single population segment

According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment

4 Marketing Jobs that Have Seen the Largest Pay Increases in 2016

Mark Miller — November 8, 2016 Follow @MMtwopointfive— November 8, 2016 Good news on the marketing career front! In addition to a healthy job market, many marketing positions are seeing rapid compensation growth. Glassdoor reported a list of 13 jobs where base pay has increased the most over the past year. While not always the … Continue reading 4 Marketing Jobs that Have Seen the Largest Pay Increases in 2016

Gen Y: How To Target The Largest Consumer Group In History

By Emily Culclasure August 29th, 2016 Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore shifted values & shortened attention spansmore traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and they expect instant, personalized communications on the … Continue reading Gen Y: How To Target The Largest Consumer Group In History

Here’s Where The World’s Largest Media Buyer Spends Its Money

WPP’s GroupM spends $76 billion a year on media. Ginny Marvin on August 28, 2015 Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP, spends $76 billion annually on advertising through its buying and planning arm, GroupM. On Thursday, GroupM announced an advertising deal with BuzzFeed. The companies … Continue reading Here’s Where The World’s Largest Media Buyer Spends Its Money