Tag Archives: Largest

Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy

Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan  @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy

Move over millennials, Gen-Z now the largest single population segment

According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment

4 Marketing Jobs that Have Seen the Largest Pay Increases in 2016

Mark Miller — November 8, 2016 Follow @MMtwopointfive— November 8, 2016 Good news on the marketing career front! In addition to a healthy job market, many marketing positions are seeing rapid compensation growth. Glassdoor reported a list of 13 jobs where base pay has increased the most over the past year. While not always the … Continue reading 4 Marketing Jobs that Have Seen the Largest Pay Increases in 2016

Gen Y: How To Target The Largest Consumer Group In History

By Emily Culclasure August 29th, 2016 Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore shifted values & shortened attention spansmore traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and they expect instant, personalized communications on the … Continue reading Gen Y: How To Target The Largest Consumer Group In History

Here’s Where The World’s Largest Media Buyer Spends Its Money

WPP’s GroupM spends $76 billion a year on media. Ginny Marvin on August 28, 2015 Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP, spends $76 billion annually on advertising through its buying and planning arm, GroupM. On Thursday, GroupM announced an advertising deal with BuzzFeed. The companies … Continue reading Here’s Where The World’s Largest Media Buyer Spends Its Money