Sam O’Brien January 11, 2021 There is a big difference between being a one-man UX band, finding out what customers need and implementing it, and conducting user research for a large business. Any company that is going to survive the harsh, digital world needs to scale. If you haven’t taken steps to scale your user … Continue reading How to Scale User Research at a Large Enterprise
Tag Archives: Large
Mapping The Customer Odyssey: Large Firms Say They’re Good At It
Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It
Product Definition in Large Scale Scrum – Part 1
Cesario Ramos — April 8, 2020 This is the first part of a blog series about product definition in Large Scale Scrum. In large product development, teams tend to work on just a part of the real product. The part—a narrow product definition– is often a component or a specific activity in the development process; … Continue reading Product Definition in Large Scale Scrum – Part 1
AMP: A Framework for the Web at Large
Robert Gara — February 26, 2020 AMP is a powerful framework for mobile, desktop and tablet, and for stories, ads and email. It’s a framework – purpose-built for the entire web ecosystem. AMP officially launched in early 2016 as Accelerated Mobile Pages, a Google-led open source project. It was initially focused on the publishing industry, … Continue reading AMP: A Framework for the Web at Large
What Does It Take To Do Large Enterprise Deals?
Brandon Redlinger — July 2, 2019 Follow @brandon_lee_09 — July 2, 2019 I was recently in Paris, the food capital of the world, and my wife and I ate at a Michelin Star restaurant. This was quite possibly one of the best meals of my life, as I’m sure you can imagine. Everything from the … Continue reading What Does It Take To Do Large Enterprise Deals?
Search Tops Digital Media Buys For Large Local Advertisers
Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers
Innovation In Voice Search Top Of Mind For Marketers At Large Brands
Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers. “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Paul Shapiro on June 14, 2018 Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case … Continue reading Reducing the time it takes to write meta descriptions for large websites
AMP links at large: What’s a publisher to do?
If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Barb Palser on September 15, 2017 AMP critics and advocates alike have welcomed the news that the Safari … Continue reading AMP links at large: What’s a publisher to do?
Helping Small Businesses Function Like Large Enterprises: Understanding Managed IT Solutions And Support Services
Patrick Hogan — July 20, 2017 Follow @growtenfold — July 20, 2017 ColiN00B / Pixabay At the turn of the millennium, managed service providers (MSP) were only used by Fortune 500 companies controlling huge networks and operations for companies with dozens of locations. Today, however, managed service providers are overseeing all types of companies, from … Continue reading Helping Small Businesses Function Like Large Enterprises: Understanding Managed IT Solutions And Support Services