Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success
By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023 If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever
Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024
How Buy-Now-Pay-Later is Changing the E-Commerce Landscape Daglar Cizmeci / Jun 18, 2023 The e-commerce landscape is constantly evolving. With more ways to access the world of online shopping than ever before, consumers continue to seek new and innovative ways to purchase their favourite products. Buy now, pay later (BNPL) has begun to revolutionise … Continue reading How Buy-Now-Pay-Later is Changing the E-Commerce Landscape
Navigating the B2B Marketing Landscape: Expert Predictions for 2023 Vivek Goel / 09 Mar 2023 Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there are now more ways than ever to achieve that objective in the eyes of your audience. Here are the … Continue reading Navigating the B2B Marketing Landscape: Expert Predictions for 2023
By Jessica Bursztynsky March 05, 2023 The pandemic broadly accelerated innovation and interest when it came to the health and wellness sector. Suddenly, consumers were more interested than ever in gaining more insight into their bodies and minds, and investors tapped in to that growth. As a result, funding soared and companies flourished. … Continue reading VCs explain why the health and wellness landscape could see more M&A activity in 2023
How AI Is Reshaping the Retail Marketing Landscape Mandy Schmitz / 23 Oct 2022 It is no secret that AI has revolutionized the retail industry. Since its inception, it has transformed almost every sector of this industry. AI is undergoing improvements every day, increasing the chances of growth for every business utilizing AI. A … Continue reading How AI is Reshaping the Retail Marketing Landscape
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too. Ken Zachmann on July 7, 2022 Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity … Continue reading Identity and the changing measurement landscape
What marketers can do now to navigate the big privacy reset. Ken Zachmann on June 8, 2022 The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to … Continue reading The new identity landscape: A marketer’s guide
