VerticalResponse — January 22, 2019 Follow @VR4SmallBiz — January 22, 2019 200degrees / Pixabay You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know … Continue reading Measure Your Email Marketing Success With KPIs
Ted K. Jackson — September 19, 2018 Follow @clearpointstrat — September 19, 2018 What does success mean? From an organization’s standpoint, success is executing your strategy and achieving your goals, whatever they may be. There are many steps along that yellow-brick road, but two of the most important are picking and tracking your KPIs. Here’s … Continue reading How Do Successful Organizations Pick & Track KPIs?
TV Ad Spend Appears To Boost Digital KPIs For Auto Brands by Alex Weprin , August 15, 2018 Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising … Continue reading TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Robin Singh — May 28, 2018 — May 28, 2018 Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheroes refused … Continue reading 5 KPIs for Analyzing the Success of Social Media Customer Service
By Gaurav Sharma April 12th, 2018 With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve your search rankings. However, it is getting increasingly difficult to … Continue reading 5 Top KPIs for Measuring SEO Performance in 2018
JoAnn Corley — February 8, 2018 Follow @joann corley — February 8, 2018 1556045 / Pixabay One of the key, distinct elements of our consulting practice is the lens from which we help leaders see and evaluate their operations. It is from a “how and why humans operate the way they do” point of view. … Continue reading A Fantastic Twist to KPIs You’ll Quickly Want to Use
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs
Chris Pentago — October 6, 2017 — October 6, 2017 Free-Photos / Pixabay Does your company engage in email marketing? If so, what kind of success have you had so far? Like a lot of people who launch email campaigns, you probably have not seen the kinds of results you were hoping for when you … Continue reading Email Analytics: Top 4 Metrics and KPIs You Need to Track
Roshan Shetty — September 5, 2017 — September 5, 2017 In most companies, IT Departments have always been a bit like “the distant cousin” who knows how to fix the washing machine. Their very existence is only remembered when something goes wrong with it, and most times they end up being blamed for the initial … Continue reading Putting IT on the Business Scorecard: Key KPIs for CIOs
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them
