by Alex Birkett May 6, 2016May 6, 2016 Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you … Continue reading Running Before You Walk: What You Need to Know About Personalization
by Alexa Matia May 6, 2016May 6, 2016 In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to … Continue reading Good Bots, Bad Bots, and What You Need to Know
by David Sawyer May 5, 2016 Follow @zudeprMay 5, 2016 Aaaarrreuuughhwhattheheck! That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. … Continue reading 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016
by Brad Swezey May 5, 2016 Follow @JustSmallBizMay 5, 2016 Hi, good morning. What today’s topic is going to be is what everyone ought to know about your business, specifically your small business. There are a lot of businesses out there, as you know, and many of you, many of us, actually frequent the bigger … Continue reading What Everyone Ought to Know About Your Business
by Carla Gadyt May 1, 2016 Follow @carlagadytMay 1, 2016 Pinterest is one of the top sources of traffic for bloggers, but only pinning new blog posts is not enough to get the exposure they want or drive traffic back to their blog. There are a few things that bloggers can do to fully optimize … Continue reading 5 Top Tricks All Bloggers on Pinterest Should Know
by Melissa Duko April 29, 2016April 29, 2016 Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme – ad injections – is giving many advertisers pause. Ad injections are ads placed on websites through browser extensions. Once ads are “injected,” they’re sold by third parties without the owner’s permission. Ad injections are … Continue reading Fighting Ad Injection: What You Need to Know
by Sarah Goodall April 28, 2016April 28, 2016 Last Sunday saw the 36th London marathon take place and as an aspiring marathon runner (I’ve only ever managed a half marathon – a funny story if you have time) I watched in awe as thousands of runners take to the road after months of training, dedication … Continue reading Know Your Advocates. Focus Your Social Training
by Lars Helgeson April 27, 2016April 27, 2016 Why your company could be wasting money, and you’d never know Waste. The word alone conjures up negative imagery. Maybe the image of physical waste comes to your mind – garbage, trash, refuse, the stuff we don’t want near us. Or maybe you think of wasted effort … Continue reading Why Your Company Could Be Wasting Money, and You’d Never Know
by Richie Contartesi April 22, 2016 Follow @anabolictechApril 22, 2016 Establishing an online presence for your business and brand is more than just signing up for a domain and posting photos of your products and services. You need to think about your user and consider how the experience will be like for them when they … Continue reading What You Need To Know About The Web Design Process
by Marc Hummel April 20, 2016 Follow @realmarchummelApril 20, 2016 Facebook made a big splash at its F8 developer conference last week, with the announcement of a new API for its Messenger service, which allow brands to interact with customers via bots. With bots comes the promise real “conversational commerce”—100% automated and scalable. From Facebook … Continue reading The Bots Are Here! What Every Retailer Needs To Know About eCommerce Chatbots
