From first value to expansion, a strong post-sale system helps B2B companies compound the value of customers they’ve already won. By Tanya Thorson Published on August 11, 2026 What happens after the sale increasingly determines whether a customer becomes a source of retention, expansion, and advocacy. For founders, this is also a capital-efficiency … Continue reading B2B growth doesn’t end at closed-won
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies
