As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Laura Collins on November 22, 2017 One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to … Continue reading What you need to know about Facebook’s new ad transparency
Sandra Wrobel-Konior — November 19, 2017 Follow @sandricz — November 19, 2017 You’ve seen the PSD2 abbreviation a few times, you know that it’s related to payments, but have no idea what it stands for and how it could impact your business? At first glance, it might seem a bit complicated, but don’t worry — … Continue reading Things You Wanted to Know about PSD2
Jeanette Maister — November 19, 2017 Follow @jeanettemaister — November 19, 2017 Skitterphoto / Pixabay If you’re in the recruiting business, you know finding good, qualified talent is no easy task. It can take months and hundreds if not thousands of dollars to fill those open positions. More frustrating is that these issues stem from … Continue reading Industry-Specific Recruiting Events: What You Need to Know
Chris Dunne — November 15, 2017 Follow @FeedbackExpress — November 15, 2017 Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. … Continue reading What FBA Sellers Need to Know About Amazon Sales Rank
Amanda Oliver — November 14, 2017 — November 14, 2017 Over the last year, Instagram has rolled out platform-wide improvements for targeting, video ads, and more. They also added the ability to run ads in Instagram Stories as of March. With almost a billion people now on Instagram and 300 million people watching Instagram Stories … Continue reading Instagram Ad Changes You Must Know to Master the Holidays
Michael Ullman — November 2, 2017 Follow @ecomresults — November 2, 2017 Image: PEXELS When Google launched Adwords back in 2000, it was a virtual cash machine, seemingly able to generate sales on demand. The pay-per-click model was an entirely new paradigm: any business could target any individual question, phrase, or keyword search with an … Continue reading How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing
Analisa Sande — November 3, 2017 — November 3, 2017 moritz320 / Pixabay Expanding across borders has become one of the best ways for eCommerce business to pursue business growth. As the global eCommerce landscape grows, sellers have access to a market that is predicted to grow to $ 130 billion by 2020. Many sellers … Continue reading E-Commerce Customs Clearance: What You Need to Know
Ana Gotter — October 30, 2017 Follow @ana_gotter — October 30, 2017 Hiring expert videographers and video editors is insanely expensive. This means that most small and medium-sized businesses are left to handle the video creation process on their own. While we’ve shared plenty of tips on the Shakr blog about how to save money … Continue reading 6 Video Design Tips the Pros Don’t Want You to Know
Ana Gotter — October 26, 2017 Follow @ana_gotter — October 26, 2017 From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly. Video can help tackle both of these challenges. Twitter video will … Continue reading Everything You Need to Know About Twitter Video
Ana Gotter — October 24, 2017 Follow @ana_gotter — October 24, 2017 We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That … Continue reading Desktop vs. Mobile Video Consumption: What You Need to Know
