Tag Archives: Know

Finding a Distributor: 3 Things You Need to Know

Joel Goldstein — July 9, 2018 Follow @joelgoldstein— July 9, 2018 Searching for a distributor can feel like a daunting task, but it’s not as overwhelming as most may fear. The best way to streamline the selection process is to do your homework, so you can have a clear understanding of exactly what you’re getting … Continue reading Finding a Distributor: 3 Things You Need to Know →

4 LinkedIn Features You May Not Know About (But Should)

LinkedIn Utilization

Amanda Clark — June 29, 2018 Follow @GrammarChicInc — June 29, 2018 illustrade / Pixabay LinkedIn is designed, first and foremost, to be an asset for professional development. For jobseekers, it’s absolutely critical: Before launching any kind of job search, we recommend reviewing your LinkedIn profile, optimizing it completely, and ensuring it includes all the … Continue reading 4 LinkedIn Features You May Not Know About (But Should) →

Facebook Ads Awareness Objectives: What You Need to Know

Facebook Advertisement

Ben Heath — June 27, 2018 — June 27, 2018 When you create a Facebook campaign, one of the first things you need to do, is select a campaign objective. Campaign objectives determine how Facebook optimizes your campaigns. If you select the traffic objective for example, Facebook will try to generate as many link clicks … Continue reading Facebook Ads Awareness Objectives: What You Need to Know →

How Do You Know How Long to A/B Test Your Website Changes?

A/B Testing Process

Mike Moran — June 24, 2018 Follow @MikeMoran — June 24, 2018 Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. … Continue reading How Do You Know How Long to A/B Test Your Website Changes? →

Everything You Need to Know About Email Marketing

Email Marketing Tools

Emily Sidley — June 9, 2018 Follow @EmilySidleyPR — June 9, 2018 When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social … Continue reading Everything You Need to Know About Email Marketing →

Everything You Need to Know About Promoting Your App on Facebook Ads

Facebook Advertisement

Ana Gotter — June 6, 2018 Follow @ana_gotter — June 6, 2018 Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front … Continue reading Everything You Need to Know About Promoting Your App on Facebook Ads →

I’m a customer. Please get to know me.

Customer Engagement

Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. Evan Magliocca on June 1, 2018 Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. … Continue reading I’m a customer. Please get to know me. →

eBay 2018 Updates: Everything Sellers Need to Know

Marketing Platforms

Michael Ugino — May 31, 2018 — May 31, 2018 Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new … Continue reading eBay 2018 Updates: Everything Sellers Need to Know →