Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. Jacob Baadsgaard on November 17, 2017 Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring … Continue reading How to steal the competition’s best keywords: A 3-step guide
Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords
Greg Gifford on November 7, 2017 It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a … Continue reading Target the right keywords — for Google AND your clients
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017 If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings
The Non-Branded Keywords Driving Publisher Traffic by Laurie Sullivan @lauriesullivan, October 20, 2017 Four natural disasters, Apple’s new iPhone releases and the upcoming National Football League (NFL) season led the list of top non-branded keywords driving traffic to media publication sties in SimilarWeb’s U.S. Media Publications Ranking September 2017. The terms were searched for on … Continue reading The Non-Branded Keywords Driving Publisher Traffic
Allen Finn — October 10, 2017 — October 10, 2017 Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. … Continue reading How to Identify Your Most Valuable Keywords (& Find More)
Elisa Gabbert — July 1, 2017 Follow @egabbert — July 1, 2017 Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of … Continue reading The 25 Most Expensive Keywords in AdWords – 2017 Edition!
Wynne Phillips — June 7, 2017 — June 7, 2017 Wokandapix / Pixabay When you’re looking to increase traffic on your site, one of the most effective ways to do that is to use the appropriate keywords. These are simply words on your site that search engines will pick up, allowing potential viewers to see … Continue reading Long Tail Keywords Vs. Branded Keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors. Sherry Bonelli on May 31, 2017 Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can … Continue reading YouTube SEO: How to find the best traffic-generating keywords
Amy Huges — April 5, 2017 — April 5, 2017 With everything moving to digital, it is important to give yourself a fair chance by including valid keywords in your resume. There are many websites where you can upload a resume and the employer or recruiter will usually do a search based on certain keywords. … Continue reading Keywords in Your Resume: How to Use Them Correctly
