Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018 Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here
Paul Schmidt — March 30, 2018 — March 30, 2018 Being one of HubSpot’s largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against … Continue reading SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool
YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success by Laurie Sullivan @lauriesullivan, February 28, 2018 Can keywords in review and reaction videos on YouTube predict Oscar winners? The top two most-viewed Best Picture nominee trailers on YouTube also are the highest-earning among the nominees, according to recent reported estimates. Google released Oscars-themed data … Continue reading YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches
Personal Branding Blog — January 31, 2018 — January 31, 2018 Most of the résumés employers receive either as hard copies or that are uploaded electronically reside in databases. If those databases were in graphic form, each résumé would resemble a lonely tombstone in a cemetery. In the majority of cases, submitting résumés is futile … Continue reading 4 Tips for Using Résumé Keywords to Get Found
Search Keywords And Top-Ranking Publisher Sites In Q4 2017 by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2018 Seasonal demand for news about sports influenced the ranking of media publishers across the web during fourth-quarter 2017, but the top-ranking keywords were more related to current topics discussed in forums, tech circles, and financial markets. … Continue reading Search Keywords And Top-Ranking Publisher Sites In Q4 2017
Rachel Hand — January 18, 2018 Follow @GroMarketingLtd — January 18, 2018 When writing great content one of the most important things to remember, and easiest to forget, is that you are writing for real people. Whilst many Marketers spend most of their time focused on SEO targeting and specific keywords, search engines actually prefer … Continue reading LSI Keywords – How To Boost Your SEO
Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. Jacob Baadsgaard on November 17, 2017 Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring … Continue reading How to steal the competition’s best keywords: A 3-step guide
