Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. Janet Driscoll Miller on March 17, 2017 I often teach classes on SEO, and I start my presentations off by … Continue reading Mapping keywords to the buyer journey in SEO
Amanda Clark — March 7, 2017 Follow @GrammarChicInc— March 7, 2017 Since the earliest days of search engine optimization, there has always been some disagreement with regard to keywords. To this day, many small business owners, zealous to optimize their company websites as best they can, wonder about the best keywording principles: How many keywords … Continue reading Not All Keywords Are Created Equal
The Value Of URL Keywords by Aaron Baar, Staff Writer, March 7, 2017 Keywords are the cornerstone of search. They help define a company, set it apart from competitors and attract customers in the act of actively looking for a product. Search couldn’t exist without them. But for all their importance, it’s unclear how valuable … Continue reading The Value Of URL Keywords
By Liz Farquhar January 25th, 2017 As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better (less expensive) long tail keywords that have far reaching benefits for … Continue reading Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC
Ann Smarty — January 9, 2017 — January 9, 2017 How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context? Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as … Continue reading “Own” Your Search Results: How and Why to Research Branded Keywords
Mike Templeman — December 28, 2016 Follow @miketempleman1— December 28, 2016 Most agencies and businesses looking to improve their SEO now know that you should avoid keyword-stuffing. Not only does the overuse of keywords irritate customers but search engines have also wised up to it. So just using the same keyword over and over isn’t … Continue reading Weaving Keywords Naturally into Your Writing for SEO
Annie Callahan — December 12, 2016 — December 12, 2016 If there’s one thing we can say about getting ranked in search engines today, it’s that keyword-stuffing, article-spinning, low-quality links and other black-hat tactics just don’t work anymore. SEO is a process, and like any process, it takes time. From content creation to optimizing load … Continue reading 7 Ways to Improve Search Engine Rankings For Keywords
Kasia Perzyńska — November 7, 2016 — November 7, 2016 My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to … Continue reading Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention
Lindsay Christensen — November 5, 2016 — November 5, 2016 Running a PPC campaign can be extremely rewarding but equally intimidating. It’s necessary to increase ROI, grow, and stay competitive in your market. But, you don’t want to jump into pay per click without identifying a strategy. We’ve identified eight important elements of a successful … Continue reading Mastering PPC: Choosing Your Focus Keywords
Nadya Khoja — November 5, 2016 Follow @nadyakhoja— November 5, 2016 If you know anything about SEO and getting organic traffic, you know that ideally you want to get traffic that will convert into paying customers. So what do you do? You try to identify which keywords are most relevant to your company or product, … Continue reading Do You Know Which Keywords to Rank For?
