Urban Airship survey showcases broader potential of mobile wallets. Greg Sterling on July 27, 2016 Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication … Continue reading Not just for payments, mobile wallets an underused consumer channel — [survey]
by Colleen McKenna July 26, 2016 Follow @Colleen_InteroJuly 26, 2016 Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: … Continue reading Are You Social Selling or Just Pretending?
by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
by Brianna Buthorn July 13, 2016July 13, 2016 Digital marketing: you may think you’re doing it by just being online, but unless it is something you actively engage with every day, you’re doing it wrong. Digital marketing is the promotion of products or brands via one or more forms of electronic media. This means we … Continue reading Are You Really Using Digital Marketing, Or Are You Just Using The Internet?
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. Janet Driscoll Miller on July 8, 2016 Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic … Continue reading Making your content perform beyond just SEO
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. Will Scott on July 4, 2016 Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless … Continue reading Help! I just launched a new website and my search rankings tanked!
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. Myles Anderson on June 28, 2016 Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number … Continue reading Is selling SEO services getting harder or are SEOs just not good at it?
by Susanna Perkins June 27, 2016June 27, 2016 Google and the other search engines are better than ever at figuring out the nuances of language, and what a website, web page, or article is about. Even so, if you want to succeed online you still need to pay attention to SEO, and if you’re running … Continue reading Yoast SEO WordPress Plugin Just Got Even Better
by Keisha James June 24, 2016June 24, 2016 What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a … Continue reading Digital Marketing Doesn’t Just Mean Make A Website
by Tim Capper June 23, 2016 Follow @GuideTwitJune 23, 2016 (June 30, 2016) at SMX Advanced, Google announced that they will start showing an Ad within the Local Pack. This will reduce the local pack from three to two positions, making an already difficult ranking proposition even tougher for local businesses. Last year ( 6th … Continue reading Appearing in Google’s Local Pack Just Got Tougher
