Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again.
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button
Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”?
by John Nemo Follow @JohnNemoPRAugust 5, 2016 Hot on the heels of being acquired by Microsoft, LinkedIn just unveiled an eye-catching new feature that users should see massive benefit from. You knew LinkedIn was headed here sooner rather than later. When Microsoft acquired LinkedIn for $ 26.2 billion, it catapulted LinkedIn onto the same playing … Continue reading LinkedIn Just Made A Major Move – Did You See It?
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
Urban Airship survey showcases broader potential of mobile wallets. Greg Sterling on July 27, 2016 Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication … Continue reading Not just for payments, mobile wallets an underused consumer channel — [survey]
by Colleen McKenna July 26, 2016 Follow @Colleen_InteroJuly 26, 2016 Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: … Continue reading Are You Social Selling or Just Pretending?
by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
by Brianna Buthorn July 13, 2016July 13, 2016 Digital marketing: you may think you’re doing it by just being online, but unless it is something you actively engage with every day, you’re doing it wrong. Digital marketing is the promotion of products or brands via one or more forms of electronic media. This means we … Continue reading Are You Really Using Digital Marketing, Or Are You Just Using The Internet?
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. Janet Driscoll Miller on July 8, 2016 Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic … Continue reading Making your content perform beyond just SEO
