by Orinna WeaverSeptember 13, 2016 Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. Predictive companies that offer intent data usually position it as the most important factor to reach prospects, while … Continue reading Intent Data Is Just One Piece Of The Predictive Puzzle
by Ben Slater Follow @BenJHSlaterSeptember 12, 2016 Sourcing is fast becoming one of the most critical parts of any company’s recruiting strategy, so the future of sourcing is exciting to say the least… The best sourcers are constantly looking for new ways to evolve and for many, this article will come as no surprise. In … Continue reading Sourcing 3.0 – Sourcing is More Than Just Finding Candidates
By Jordan Kasteler September 8th, 2016 Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over HTML websites. Now, Google … Continue reading Crawlability: Just How Well Can Google Crawl JavaScript
by Jeremy Walker, Op-Ed Contributor, September 7, 2016 When organizations redesign their Web site, most expect their investment in capital and effort to produce several automatic benefits such as a rise in site traffic and improvements for the user. While the creative will get a lot of attention, user testing will provide some insight into … Continue reading My Great New Web Site’s Organic Traffic Just Disappeared
by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary
Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again.
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button
Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”?
by John Nemo Follow @JohnNemoPRAugust 5, 2016 Hot on the heels of being acquired by Microsoft, LinkedIn just unveiled an eye-catching new feature that users should see massive benefit from. You knew LinkedIn was headed here sooner rather than later. When Microsoft acquired LinkedIn for $ 26.2 billion, it catapulted LinkedIn onto the same playing … Continue reading LinkedIn Just Made A Major Move – Did You See It?
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
