Tag Archives: just

Your Client Isn’t Dumb (You Just Lack Perspective)

by Jeff Sauer Follow @jeffalyticsOctober 6, 2016 Clients just don’t get it. During my marketing agency days, it was hard to walk down the hallway or hold a meeting without hearing this phrase. It was a rallying call of the disaffected. A mantra for marketing service providers. It was dead wrong. During my agency career, … Continue reading Your Client Isn’t Dumb (You Just Lack Perspective) →

Stop Trying to Be Perfect, Just Be Yourself!

Productivity

by Personal Branding BlogOctober 2, 2016 Perfection can be a motivation killer. The more you put pressure to yourself, the more stressed you will be. When you get stressed, your motivation and health will get affected from it and your performance will decrease eventually. Instead of focusing on being perfect, you should focus on being … Continue reading Stop Trying to Be Perfect, Just Be Yourself! →

Why LinkedIn Just Got Way More Valuable for Coaches and Consultants

LinkedIn Utilization

by John Nemo Follow @JohnNemoPRSeptember 29, 2016 This LinkedIn feature has seen a 240 percent spike in usage, making it even easier to engage your ideal prospects on the network. LinkedIn recently revealed a spate of new products and features, from a brand-new desktop redesign to online training offerings to how its news feed will … Continue reading Why LinkedIn Just Got Way More Valuable for Coaches and Consultants →

Quality Assurance: It’s More Than Just Proofreading

Quality Management

by Kendra BrownSeptember 29, 2016 What are the top things you look for when choosing a marketing agency? A portfolio of stunning creative work is almost always high on the list. Technological know-how and industry knowledge are usually highly desired as well. One thing you might not initially consider, however, is the agency’s quality assurance … Continue reading Quality Assurance: It’s More Than Just Proofreading →

Just Because You Build It, Doesn’t Mean They Will Come.

Marketing Mistakes

by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come. →

Intent Data Is Just One Piece Of The Predictive Puzzle

Data Management

by Orinna WeaverSeptember 13, 2016 Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. Predictive companies that offer intent data usually position it as the most important factor to reach prospects, while … Continue reading Intent Data Is Just One Piece Of The Predictive Puzzle →

Sourcing 3.0 – Sourcing is More Than Just Finding Candidates

Crowdsourcing

by Ben Slater Follow @BenJHSlaterSeptember 12, 2016 Sourcing is fast becoming one of the most critical parts of any company’s recruiting strategy, so the future of sourcing is exciting to say the least… The best sourcers are constantly looking for new ways to evolve and for many, this article will come as no surprise. In … Continue reading Sourcing 3.0 – Sourcing is More Than Just Finding Candidates →

Crawlability: Just How Well Can Google Crawl JavaScript

Search Engine Optimization

By Jordan Kasteler September 8th, 2016 Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over HTML websites. Now, Google … Continue reading Crawlability: Just How Well Can Google Crawl JavaScript →

My Great New Web Site’s Organic Traffic Just Disappeared

Traffic Generation

by Jeremy Walker, Op-Ed Contributor, September 7, 2016 When organizations redesign their Web site, most expect their investment in capital and effort to produce several automatic benefits such as a rise in site traffic and improvements for the user. While the creative will get a lot of attention, user testing will provide some insight into … Continue reading My Great New Web Site’s Organic Traffic Just Disappeared →

Mobile Isn’t Just First, It’s Primary

Mobile Engagement

by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary →