Tara Coomans — March 30, 2017 Follow @taracoomans— March 30, 2017 What social media platforms are right for your business? Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your … Continue reading I’m Just Not That Into You – Choosing Social Platforms in 2017
Tag Archives: just
A Mobile-Friendly Website: Just What Your Small Business Needs [Infographic]
Julie Chomiak — March 27, 2017 — March 27, 2017 It feels like every day new statistics are released about the rising prevalence of mobile usage in the world. People are accessing their email, viewing websites, engaging on social media, and making purchases all from the convenience of their phones or tablets. It’s safe to … Continue reading A Mobile-Friendly Website: Just What Your Small Business Needs [Infographic]
Marketers: Track emotions, not just numbers
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers
Google Just Changed The Rules: Here Are 5 Things You Must Do Now
Shaikh Zafar — March 6, 2017 — March 6, 2017 If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced … Continue reading Google Just Changed The Rules: Here Are 5 Things You Must Do Now
Ensuring Your Business Targets Aren’t Just For Show
Martin Harris — February 28, 2017 Follow @Martin_HarrisPR— February 28, 2017 At the start of a new calendar or financial year, businesses of all sizes set out their plans for moving to the next level. The obvious growth areas include sales, revenue and profit – however, many companies are now incorporating more holistic goals around … Continue reading Ensuring Your Business Targets Aren’t Just For Show
Why Referrals Can’t Be Just “Employee Referrals”
Alexander Toll — February 16, 2017 — February 16, 2017 If you limit yourself to an in-house referral program, you’re neglecting the majority of talent in your network As we’ve written about before, employee referrals are a valuable, powerful tool for building teams. There are several types of employee referrals, and companies with referral programs … Continue reading Why Referrals Can’t Be Just “Employee Referrals”
Don’t Underestimate AI Just Because It’s Overhyped
Don’t Underestimate AI Just Because It’s Overhyped by Mike Azzara, Op-Ed Contributor, February 2, 2017 To paraphrase Joseph Heller, just because AI is overhyped doesn’t mean it won’t transform the world — faster than you can handle. I remember sitting in a conference audience in the late 1990s during the fat part of the first … Continue reading Don’t Underestimate AI Just Because It’s Overhyped
It’s Not Social Media Marketing (It’s Just Marketing!)
Susan Tucker — January 27, 2017 Follow @getsusanmktg— January 27, 2017 The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field … Continue reading It’s Not Social Media Marketing (It’s Just Marketing!)
More Than Just Infographics: 6 Unique Ways to Use Infographic Tools
Latasha Doyle — January 16, 2017 Follow @easel.ly— January 16, 2017 Many small business owners, entrepreneurs, and marketers love infographic template sites. Not only do they get professionally-designed layouts, but they get to enjoy the different fonts, objects, and hyperlinking features. While infographics are becoming some of the most in-demand content out there, there are … Continue reading More Than Just Infographics: 6 Unique Ways to Use Infographic Tools
Social Selling Is Just A Buzzword For These Three Activities
Jay Palter — January 6, 2017 Follow @jaypalter— January 6, 2017 I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own … Continue reading Social Selling Is Just A Buzzword For These Three Activities
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