Data-Sharing Customers Want Benefits, Not Just Transparency by Sean Hargrave , Staff Writer, February 16, 2018 Transparency is the key to getting people to become comfortable with sharing their data with organisations online. That’s the takeaway the press has taken from the latest DMA and Acxiom research into attitudes surrounding data sharing. It’s obviously a … Continue reading Data-Sharing Customers Want Benefits, Not Just Transparency
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Google Just Increased The Length Of Your Brand’s Search Result Snippets
Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets
Standing Out From The Crowd By Just Being You!
Brian Basilico — January 4, 2018 Follow @bbasilico — January 4, 2018 Welcome to 2018 and the first post of the new year. I really hope you had an incredible 2017. Being the first episode, it’s time for all of us to get out of our pajamas, put on our big boy pants or big … Continue reading Standing Out From The Crowd By Just Being You!
6 Reasons Entrepreneurs Should Just Say ‘No’ in Business
Candace Huntly — December 20, 2017 Follow @SongBird_TO — December 20, 2017 For many people, saying ‘no’ can be the hardest thing to do. When was the last time you said ‘no’ to someone when it comes to business? Most entrepreneurs don’t feel they can say ‘no’ to opportunities. How can you grow your business … Continue reading 6 Reasons Entrepreneurs Should Just Say ‘No’ in Business
How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Kevin Rowe on December 18, 2017 Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. … Continue reading How to generate links that drive traffic, not just ranking
5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Facebook Page Likes: More Than Just a Number
Patti Schwartz — November 8, 2017 Follow @pattischwartz — November 8, 2017 ElisaRiva / Pixabay You have a great product, service, blog or an idea to engage a certain segment of your online community. Whatever the case, your next order of business is to create a Facebook page. Five minutes later, the page is active … Continue reading Facebook Page Likes: More Than Just a Number
Why Key Account Management Isn’t Just Another Sales Strategy
Alistair Taylor — October 2, 2017 — October 2, 2017 fancycrave1 / Pixabay Key account management (also known as strategic account management) is a proactive approach to not only winning new business but how you do business. It requires organization-wide change and coordination and it is this that differentiates it from a purely sales-driven strategy. … Continue reading Why Key Account Management Isn’t Just Another Sales Strategy
Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017 It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
Instant Video Library: Build a Video Library with Just One Shoot
Todd Vaske — September 21, 2017 — September 21, 2017 Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate, but at least she points me in the right direction. Siri is also great for giving me options. … Continue reading Instant Video Library: Build a Video Library with Just One Shoot
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