When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter
Tag Archives: Journeys
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022 Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI. Kim Davis on December 2, 2021 Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage … Continue reading Pega combines customer journeys with AI-driven next-best-actions
Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort zones. Jennifer Cannon on January 24, 2020 Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt … Continue reading Applying agile to deliver better customer journeys
Airship Journeys launches to enable better cross-channel marketing
Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019 Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing
How to Embrace Digital Learning Journeys for Leadership Development
David Ackley — March 19, 2019 — March 19, 2019 Smart business leaders know that learning is critical for long-term success. In fact, your company’s survival hinges on your ability to continuously develop your knowledge base and skill set and to make sure your team is doing the same. That’s the only way to keep … Continue reading How to Embrace Digital Learning Journeys for Leadership Development
Rethinking the marketing funnel with Consumer Decision Journeys
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey. Mark Meyerson on February 25, 2019 The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way … Continue reading Rethinking the marketing funnel with Consumer Decision Journeys
6 Steps To Planning Meaningful Consumer Journeys
by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys
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