Bob Apollo — March 20, 2017 Follow @bobapollo— March 20, 2017 Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude rehashing of already widely quoted statistics and crudely disguised product promotion. All-too-often, it does little or nothing to actually stimulate the reader … Continue reading It’s Time to Reverse Engineer Our Concept of “Thought Leadership”
Laura Donovan — March 7, 2017 Follow @thewordpro— March 7, 2017 Do you instantly think of Millennials or a younger crowd when you think Social Media? If you do, you would be incorrect to assume this group were Social Media fanatics. A recent Nielsen report released this past January revealed that Gen Xers were more … Continue reading Marketing to Generation X? It’s Time to Get Social
Nicholas Klisht — February 28, 2017 Follow @nklisht— February 28, 2017 Has the nature of our work environments drastically shifted that now we need a whole new way of managing organizations? Frederic Laloux, corporate advisor and author of Reinventing Organizations believes there is a fundamental shift that needs to happen. After screening and studying organizations … Continue reading 5 Lessons to Reinvent Company Culture: It’s “Under New Management”
Chris Bennington — February 17, 2017 Follow @cmbennington— February 17, 2017 I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. If you haven’t heard this common adage, I find it all too true, “Every business owner claims two skill sets, … Continue reading Advertising Is Like Poker … It’s Not Luck Making Winners
Bruce McKenzie — February 13, 2017 — February 13, 2017 Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a … Continue reading 3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017. Dave Davies on February 9, 2017 We all know that the holidays are fast … Continue reading It’s time to get ready for the holidays (Yes, really!)
Ken Thoreson — February 6, 2017 Follow @/KenThoreson— February 6, 2017 It’s time to Recruit-not necessarily to hire. A Super Bowl Lesson After 8 days and 6 different cities I hope to make sure this message is clear-it’s been a busy week! I missed last week’s blog because of some of that travel but I … Continue reading It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl
Ken Fischer — February 6, 2017 — February 6, 2017 Let’s talk about social media maturity: it’s not the ability to hold oneself back from posting viral videos or retweeting silly jokes. Rather, it is an index from which businesses can gauge how well they’ve adapted to and taken advantage of social media to advance … Continue reading What Social Media Maturity Is and Why It’s Important for Business
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. Jacob Baadsgaard on February 3, 2017 Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going … Continue reading Local search: It’s all about mobile
Kristen Hicks — February 1, 2017 Follow @atxcopywriter— February 1, 2017 You already made a big investment in website design. You feel like you tackled that project and got it done. But be honest: It’s been a few years now, hasn’t it? Good web design isn’t something you can invest in once and be done. … Continue reading 4 Metrics Telling You It’s Time for a Website Redesign
