Tag Archives: It’s

It’s Not Social Media Marketing (It’s Just Marketing!)

Susan Tucker — January 27, 2017 Follow @getsusanmktg— January 27, 2017 The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field … Continue reading It’s Not Social Media Marketing (It’s Just Marketing!)

It’s All About Trust

Joe Phelan — January 17, 2017 — January 17, 2017 Trust is integral to pretty much every aspect of our lives. Whether it’s a personal relationship, visiting a dentist or getting advice on where best to invest your money, you need to be able to trust that the person or people you are dealing with … Continue reading It’s All About Trust

Where a Digital-First Customer Experience Fails: When it’s Not Designed…

Michael Hinshaw — December 16, 2016 Follow @MichaelHinshaw— December 16, 2016 With Thanksgiving turkey a distant memory – replaced by omnipresent holiday Muzak, elves and the tinsel-laden decorations in nearly every retail storefront – the holiday season is officially in full swing. Competition has always been fierce for the holiday consumer dollar, but the success … Continue reading Where a Digital-First Customer Experience Fails: When it’s Not Designed…

The Future of Ecommerce Fashion Isn’t Style … It’s Tech

Aaron Orendorff — December 7, 2016 Follow @iconicontent— December 7, 2016 When it comes to fashion — particularly online fashion — there’s good news and bad. The good news is the internet has leveled the playing field, radically. Traditional barriers to entry and growth have all but disappeared. Costs related to production, distribution, sales, and … Continue reading The Future of Ecommerce Fashion Isn’t Style … It’s Tech

Coaxing New Sales Reps Into Your Organization: Why It’s Better to Start Slow

Danny Wong — November 28, 2016 Follow @dannywong1190— November 28, 2016 Every company has their own process when it comes to getting employees trained and acclimated to the job, and many swear by the ‘sink or swim’ method. Ostensibly, this method does hold a lot of promise: it allows employers to see who’s doing well … Continue reading Coaxing New Sales Reps Into Your Organization: Why It’s Better to Start Slow