Tag Archives: It’s

Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them →

It’s not about your company: Why modern marketers need to be customer-centric

Marketing Guide

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric →

“It’s All About Execution” is Easily Said

Leadership Skills

Dave Brock — June 19, 2019 Follow @davidabrock — June 19, 2019 I’ve been obsessed with failure recently. More specifically, I’ve been pestering close friends and mentors with the question: “If we know what we should be doing, if we know how to do it, if we know how important it is to our results, … Continue reading “It’s All About Execution” is Easily Said →

10 steps to ABM success (hint: it’s not complicated)

Account Management

Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine. Jessica Fewless on June 5, 2019 Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done … Continue reading 10 steps to ABM success (hint: it’s not complicated) →

How to Determine When It’s Time To Fire Someone

Business Protection

JoAnn Corley — May 29, 2019 Follow @joann corley — May 29, 2019 Today’s Question: How Can I Gain Clarity & Confidence When I Think It’s Time to Fire Someone? | TRANSCRIPT | Welcome to another edition of Coffee Talk. I’m so glad you came back today because today, we are talking about one of … Continue reading How to Determine When It’s Time To Fire Someone →

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Regulations

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019 Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks →

Why It’s Crucial to Build a Community Around Your Business

Community Building

Shawn Dill — May 14, 2019 — May 14, 2019 We all know community is important. Most of us belong to some sort of community, be it a church, neighborhood association, or professional organization. We like communities because they help define our identity, make us feel safe, and give us purpose. Roy Williams discusses community … Continue reading Why It’s Crucial to Build a Community Around Your Business →

What happens post-conversion? It’s time we figure it out, together

Conversion Management

The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. Amanda Farley on May 10, 2019 at 8:00 am Now that I’ve had time to fully digest HeroConf 2019, there was one main theme: what happens post-conversion. When a room of session attendees was … Continue reading What happens post-conversion? It’s time we figure it out, together →

7 Reasons Why It’s Worth Applying for an SBA Loan

Business Loans

Meredith Wood — May 3, 2019 Follow @fundera — May 3, 2019 Loans backed by the Small Business Administration are well-known for being some of the best deals in small business lending. They’re also notorious for having stringent qualifications and an extended application process. An SBA loan is not something you apply for on a … Continue reading 7 Reasons Why It’s Worth Applying for an SBA Loan →