Tag Archives: It’s

Publishers: It’s Not All About Google

Publishers: It’s Not All About Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2019 A site owned by the parent company of TikTok is a growing source of traffic for media publishers, and recently became the largest referral source for Inquisitr media. Dominick Miserandino, CEO at mid-size publisher The Inquisitr, said the road to publishing … Continue reading Publishers: It’s Not All About Google →

Copy Testing: Why It’s Necessary & How to Make It Work

A/B Testing Process

Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work →

6 Signs It’s Time for CRM

CRM Software

Jennifer Karpus-Romain — November 19, 2019 Follow @jenniferkarpus Time for CRM! “Where did that Post-It go? I need to call that person back!” “I think we track that somewhere, but I’m not really sure where that information goes.” “It’s Sunday night, and I’m prepping for my meeting tomorrow morning… AGAIN.” Can you relate to these … Continue reading 6 Signs It’s Time for CRM →

Email marketing: It’s the audience, stupid

Email Marketing

The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Pamela Parker on November 15, 2019 Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic … Continue reading Email marketing: It’s the audience, stupid →

Give Recognition Where It’s Due

Employee Satisfaction

Shep Hyken — November 5, 2019 Follow @Hyken There are some pretty important people in your organization, and I bet many of them don’t know just how important they are. Most likely, they aren’t getting the recognition they deserve. I was talking about this concept with my friend, Kent Higginbotham, and he shared a perfect … Continue reading Give Recognition Where It’s Due →

Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory

eCommerce Tools

Stephen Seifert — October 25, 2019 Scaling a business can prove challenging, especially in the ever-growing ecommerce space. Even if growth is steady, there are a variety of things you still need to do for continued success. If you ease up on the gas, you may find customers jumping ship and seeking out your competitors. … Continue reading Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory →

Why I Think It’s OK (If Not Preferred) to “Always Be Looking”

Career Development

Arik Hanson — October 1, 2019 Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an “always be looking mindset.” I think a lot of people took it the wrong way. Like “this guy is going to be looking for a new … Continue reading Why I Think It’s OK (If Not Preferred) to “Always Be Looking” →

Once you’ve defined your ideal customer, it’s buyer activity that matters most

Customer Engagement

By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most →

How To Work Effectively With A Worrier—Even If It’s You

Productivity

Liz Kislik — September 19, 2019 Follow @lizkislik — September 19, 2019 Between political upheaval, stock market gyrations and general office politics, there’s plenty for any professional to be concerned about these days. As a business person, it’s part of your job to do rigorous risk assessments, but if you go too far and make … Continue reading How To Work Effectively With A Worrier—Even If It’s You →

It’s All Social Media Fun and Games Until You Get a Call from HR

Social Media Mistakes

Gerry Moran — September 19, 2019 Follow @GerryMoran — September 19, 2019 It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social … Continue reading It’s All Social Media Fun and Games Until You Get a Call from HR →