Kerry Dye — October 8, 2018 — October 8, 2018 If you are a general marketer and not a digital specialist, you may not have come across Google Signals before. The first you hear about it may well be this banner popping up in your Google Analytics account: What is Google Signals? First announced in … Continue reading Google Signals in Analytics – What Is It and Should You Do It?
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Simon Heseltine on July 23, 2018 Have you ever had this conversation with someone from upper management? Boss: “If we implement … Continue reading How to project SEO traffic levels and avoid saying, ‘It depends’
Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads. AJ Wilcox on December 29, 2016 While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from … Continue reading LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
VerticalResponse — December 13, 2016 Follow @VR4SmallBiz— December 13, 2016 We’ve reached the fever pitch of the holiday season. With just over a week to go until Hanukkah and Christmas, last-minute shoppers are frantically running from store to store — or, more likely, clicking like mad to complete their online shopping. And if your customers … Continue reading Pinterest Reviews: Have You “Tried It” Yet?
by Don Tinney Follow @eosworldwideOctober 18, 2016 The best basketball players in the league get it. The original Dream Team’s Michael Jordan, Magic Johnson and Larry Bird come to mind. They understand the game so intuitively, it’s second nature to them. They make playing seem effortless. In my article on building your business dream team, … Continue reading When Your Business Team Members Don’t “Get It”
by Carol Stephen Follow @Carol_StephenSeptember 3, 2016 Social Media Question? “It Depends” is the Right Answer! Why do social media “experts” always say “it depends!” as an answer to every question?What the heck? Don’t they have the real answer? Well, yes, they do. But the answers usually have so many variables that you can’t get … Continue reading Social Media Question? “It Depends” Is The Right Answer!
by Jennifer Costa July 10, 2016July 10, 2016 Walk into most contact centers, and you’ll find cubicle after identical cubicle, filled with agents who have access to the same systems, are offered the same incentives, and are required to produce the same results. While no company wants its employees to act like robots, most organizations … Continue reading Finding the “It” Factor in Your Candidates with Predictive Analytics
by Patrick Sitkins May 13, 2016 Follow @patricksitkinsMay 13, 2016 Recently I’ve been back into a training phase as I gear up for a few endurance races later this year. This morning, I was back in the pool at 5:30 am. While I generally enjoy swim workouts (more so than running), they can be a … Continue reading Social Media: Set It and Forget It.?.
Success in digital marketing often depends on a number of factors, so it can be difficult to give clients definitive answers to their questions. But columnist Matt Umbro believes we can do better — here’s how. Matt Umbro on October 21, 2015 Within the digital marketing world, one of the most common answers you will … Continue reading Stop Saying “It Depends” And Give Better Answers
Kevin P McAuliffeJune 3, 2015 If there’s one problem that new producers run into all the time, it’s how to convey ideas so their clients ‘get it’. Managing two key parts of the process can make all the difference when it comes to establishing a shared understanding for new video projects. Nail the inital meeting … Continue reading How to Convey Your Ideas So Your Clients ‘Get It’