Tag Archives: It.”

LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’

Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads. AJ Wilcox on December 29, 2016  While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from … Continue reading LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’

Social Media Question? “It Depends” Is The Right Answer!

by Carol Stephen Follow @Carol_StephenSeptember 3, 2016 Social Media Question? “It Depends” is the Right Answer! Why do social media “experts” always say “it depends!” as an answer to every question?What the heck? Don’t they have the real answer? Well, yes, they do. But the answers usually have so many variables that you can’t get … Continue reading Social Media Question? “It Depends” Is The Right Answer!

Finding the “It” Factor in Your Candidates with Predictive Analytics

by Jennifer Costa July 10, 2016July 10, 2016 Walk into most contact centers, and you’ll find cubicle after identical cubicle, filled with agents who have access to the same systems, are offered the same incentives, and are required to produce the same results. While no company wants its employees to act like robots, most organizations … Continue reading Finding the “It” Factor in Your Candidates with Predictive Analytics