Tag Archives: Irresistible

In Downbeat Moments, Clever Campaigns Are Irresistible

In Downbeat Moments, Clever Campaigns Are Irresistible by Sarah Mahoney  @mahoney_sarah, January 3, 2023 Last year wasn’t the cheeriest, and at times, it felt like 300% of my stories for Marketing Daily started with phrases like “With declining sales” or “market turmoil.” Imagine my delight, then, when my Top 10 most-read stories for the year … Continue reading In Downbeat Moments, Clever Campaigns Are Irresistible

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018   Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action