Heather R. Morgan — May 17, 2017 Follow @HeatherReyhan— May 17, 2017 There is a time and a place for explaining what your product does. During a demo, maybe, or if you’re close to closing a deal, and your buyer has a few questions about how a certain feature works. Cold emails are not the … Continue reading How to Make 5 Boring Product Descriptions Sound Irresistible
Ryan Scott — January 17, 2017 Follow @causecast— January 17, 2017 Low participation rates for employee volunteer opportunities are a trouble spot facing many companies. But not all. Many companies seem to channel magic and create volunteer events that employees clamor to join. Companies like CSAA Insurance, which has an award-winning volunteer program that engaged … Continue reading 7 True Stories of Irresistible Employee Volunteerism
By Ann Smarty December 13th, 2016 Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most important step: getting people INTO the funnel to begin … Continue reading How To Build An Irresistible Lead Magnet
Karen Repoli — November 20, 2016 Follow @karenrepoli— November 20, 2016 Just as your target audience are all individuals who need individual approaches, strategies, and motivation, so are the many ways you can create the irresistibility factor in your service. Create a Price Point that is Irresistible – Both to You and Your target customer! … Continue reading 13 Key to Creating an Irresistible Service Offer
by Niraj Ranjan Rout December 29, 2015 Follow @nirajrDecember 29, 2015 Don’t you hate the sight of a webpage stuffed with 27 Call-to-action (CTA) buttons? Don’t you get irked when you want to see a CTA, but have to squint through the email/webpage to find it? Even worse, you cannot find it at all! Don’t … Continue reading How to Create Irresistible Calls-to-Action
Ahmad MunawarOctober 23, 2015 Aren’t you tired of getting hit over the head with opt-in offers? You used to be able to just ignore those opt-in boxes in the sidebar or at the bottom of a blog post. But now, marketers are literally throwing opt-in offers in your face and forcing you to make a … Continue reading The Art of the Ask: 4 Ways to Craft an Irresistible Opt-in Offer
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page. Neil Patel on May 18, 2015 If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to … Continue reading 5 Psychological Hacks That Will Make Your Pricing Page Irresistible
Jess Barron November 24, 2014 As I mentioned in a previous piece, my goal on the LIVESTRONG.COM content team is to have a constant presence in our reader’s lives, encouraging them to get and stay healthy. Email newsletters have been key to inspiring our readers to visit daily, and we’re not the only ones. Over … Continue reading 4 Ways To Write Irresistible Email Newsletters
By VerticalResponse, Published October 18, 2014 Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. And while you might be more familiar with the straightforward, value-driven email subject lines such as, “get 10% off,” sticking to a cut-and-dry approach may wear out … Continue reading Psst! Want to Know How to Write Irresistible Subject Lines?
